Strategic Marketing Leader

2 weeks ago

Brisbane, Queensland, Australia beBeeMarketing Full time $100,000 - $150,000

Job Overview:

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GIO is seeking a dynamic Marketing Lead to drive acquisition, retention, and loyalty through innovative marketing programs.

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About GIO:

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Founded in 1927, GIO has been a trusted name in Australian insurance for nearly a century. As part of the Suncorp Group, GIO delivers a wide range of general insurance products through AAI Limited, combining deep industry expertise with a customer-first approach.

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The Role:

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As the Marketing Lead, you'll play a pivotal role in shaping and executing marketing initiatives that differentiate GIO in the market.

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Key Responsibilities:

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  • Lead the development and execution of marketing acquisition programs.">
  • Create compelling marketing briefs in partnership with internal teams.">
  • Develop brand narratives that attract new customers and reinforce loyalty.">
  • Collaborate with automation and content teams to deliver lifecycle and bespoke marketing programs.">
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Requirements:

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You'll need: Tertiary qualification in Business or Marketing (mandatory). 5–8 years' experience in brand marketing (client or agency side). Strong project management and analytical skills. Proven ability to interpret marketing data and manage ROI expectations. Experience managing external partnerships.

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What We Offer:

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Discounts on a range of insurance products. Flexible working and leave options. Ongoing study support and career development programs. Employee assistance program. Dedicated employee council. Prioritise your work/life balance.

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We Believe In:

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Creating a diverse, accessible, and inclusive culture. Offering flexible work, career development, and internal mobility. Building connected relationships amongst team members and with customers.

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