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Senior Manager
3 weeks ago
You will be responsible for leading the development and execution of consumer-focused campaigns and content strategies that drive impactful engagement. This role is pivotal in driving the evolution of ASIC's MoneySmart program, ensuring it remains a trusted source of independent financial information.
The Role- Develop and implement strategic plans to drive effective campaign delivery and content optimisation.
- Collaborate with stakeholders to shape the future of ASIC's consumer and investor communications and expand MoneySmart's reach and relevance.
- Leverage media relationships to enhance ASIC and MoneySmart's engagement with key audiences on consumer and investor finances.
- Create and manage high-impact content that maximises engagement and effectiveness across multiple channels.
You have extensive experience in communications, public relations, media, marketing or related fields. You bring a deep understanding of digital content creation, SEO, social media marketing and web analytics. You have a proven track record of leading high-performing teams and developing compelling user-centric content that cuts through in a crowded media landscape.
Your exceptional stakeholder management, media relations, and content-first storytelling expertise enable you to influence executives, advise technical experts, and engage with consumer groups effectively. You are highly organised, with strong strategic planning and project management skills, and thrive in fast-paced, complex environments.
You foster a culture of creativity, innovation, and continuous improvement while ensuring content and campaigns are impactful, engaging, and aligned with ASIC's strategic priorities.
About UsASIC regulates corporations, markets, financial services and consumer credit and monitors and promotes market integrity and consumer protection in the Australian financial system. We hold to account those who contravene the law, working to achieve strong outcomes that address the greatest consumer and investor harms.
We offer a range of employee benefits including attractive superannuation, additional leave entitlements, flexible work arrangements, and assistance for study and professional development.
