CX Leader

3 days ago

Perth, Western Australia beBeeCustomer Full time
Future Student CX Coordinator

This role will involve driving outbound personalized engagement initiatives informed by real-time data and behavioral insights.

  • Identify high-intent leads, plan communication strategies, and deliver personalized advice showcasing the unique value proposition of our institution.
  • Empower prospective students to make confident, informed decisions through careful targeting and proactive support.
Key Responsibilities:
  • Provide tailored, outbound support via various channels (phone, email, virtual appointments, and in-person) to nurture prospective students throughout application stages.
  • Develop a deep understanding of our courses, pathways, and services to deliver accurate and compelling advice.
  • Use student systems and data to build segmented lead lists and profile prospective students for targeted outbound campaigns that drive funnel progression.
  • Track student engagement via CRM and automation platforms to uncover follow-up opportunities and drive personalized, data-informed communication.
  • Monitor and report on recruitment and conversion activities to measure success and draw insights that refine our strategic approach.
  • Collaborate with internal teams to align recruitment strategies, brief enquiry teams on outbound contact activities, and share insights and tactics that enhance conversion outcomes.
Required Skills and Qualifications:
  • Relevant qualifications or experience in sales, telemarketing, and/or marketing environments with a comprehensive understanding of lead generation, nurturing, and conversion principles.
  • Ability to build trust and meaningful connections with future students via a range of channels, demonstrating cross-cultural sensitivity and strong problem-solving skills.
  • Strong critical thinking and analytical skills, with the ability to interpret complex information and compile data to support the development of targeted profile lists.
  • Proficiency with marketing automation and CRM platforms such as Marketo, Oracle Service Cloud, or Salesforce.
Benefits:
  • Competitive salary and benefits package.
  • Generous leave entitlements and salary packaging options.
  • Access to professional development opportunities and training programs.

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