Product Marketing Expert

We are looking for a skilled professional to join our dynamic Marketing team as a Product Marketing Coordinator.

• Product Positioning & Messaging: Develop and refine product positioning and messaging that differentiates us in the market.
  
• Craft Compelling Value Propositions: Create compelling value propositions and messaging frameworks for various target audiences.
  
• Messaging Consistency: Ensure consistency in messaging across all marketing channels.
  
• Go-To-Market Strategy & Execution: Plan and execute go-to-market strategies for new product launches and feature updates.
  
• Collaboration: Collaborate with product managers, engineers, and designers to understand and communicate product capabilities effectively.
  
• Internal Alignment: Work with sales and customer support teams to ensure internal alignment on messaging and positioning.
  
• Content & Campaign Development: Develop engaging marketing content, including landing pages, blog posts, emails, case studies, and product videos.
  
• Marketing Asset Creation: Work with the creative team to produce high-quality marketing assets that resonate with users.
  
• Campaign Optimization: Lead and optimize product marketing campaigns, ensuring they drive engagement and conversions.
  
• Market & User Research: Conduct research to understand user needs, market trends, and competitive landscape.
  
• Customer Insights: Analyse customer insights and feedback to inform marketing strategies.
  
• Data-Driven Decision Making: Use data to identify opportunities for improving product adoption and engagement.
  
• Performance Analysis & Optimisation: Monitor and analyse campaign performance, making data-driven decisions to improve effectiveness.
  
• Conversion Rate Optimisation: Work closely with the growth team to optimise conversion rates and user acquisition.
  
• Key Performance Metrics: Report on key performance metrics and provide actionable insights.
  

• Education: A degree in marketing, communications, business, or a related field is required.
  
• Experience: 2-3 years of experience in product marketing, growth marketing, or a similar role.
  
• Writing & Storytelling Skills: Strong writing and storytelling skills with the ability to simplify complex concepts.
  
• Executive Management: Experience in executing go-to-market strategies and managing product launches.
  
• Analytical Mindset: An analytical mindset with experience in using data to drive decision-making.
  
• Technical Skills: Familiarity with tools like Google Analytics, HubSpot, or similar marketing platforms.
  
• Passion for Technology: Passion for technology, startups, and the freelancing ecosystem.
  

• Meritocratic Culture: A meritocratic culture with the ability to take ownership and fast track your career growth.
  
• Global Challenges: You will be working on an Alexa top-ranked website, solving complex, internet-scale and global challenges in systems engineering with over 80 million customers across 247 countries, regions & territories.
  
• Friday Lunches: We finish each week with a catered lunch. Every Friday we offer a different cuisine from local restaurants.
  
• Kitchens & Beer Taps: Fully stocked kitchens + beer taps.
  
• Hack-a-thons: Get hacking and programming in this quarterly company-wide event where teams create solutions to existing problems and win prizes. The 2-day event is filled with games, events, shows, food and more.
  
• Fun Events: Fun events (we once built a soccer stadium in the office with two tonnes of turf).
  
• HQ Location: Located at Grosvenor Place - Home of Freelancer HQ, this iconic building with harbour views, weekly classes, activities, events, promotions, competitions and deals.
  

• Contribute to Growth: Change lives every day - Everything we do as part of our jobs contribute to improving the lives of our users on a global scale.
  
• Fast-Track Your Career: Fast-track your career - We boast a meritocratic culture, renowned for hiring into senior roles from within and producing many business and product leaders in the technology industry.
  

• Entry-Level: This job requires an entry-level candidate.
  

• Full-Time: This job is full-time.
  

• Other: This job function is other.
  

Location: Sydney, New South Wales, Australia