Business Intelligence

2 days ago

Surry Hills, New South Wales, Australia Nine Entertainment Full time
Job Title: Business Intelligence & Audience Analytics Manager

We are seeking a highly skilled Business Intelligence & Audience Analytics Manager to join our Pedestrian team. This role will play a key part in building out our data capability and implementing an insights-driven culture across our teams.

The successful candidate will operate as a key business partner for our Audience, Strategy, and Commercial teams, delivering timely and accurate insights, creating and managing reporting solutions, and delivering recommendations to help drive content performance, investment decisions, and audience and commercial growth.

This role will report to the Chief Strategy Officer and be a member of our Operations & Technology team. The Business Intelligence & Audience Analytics Manager will work closely with our Head of Editorial to deliver business-critical insights and recommendations.

Key Responsibilities:
  • Generating insights for editorial, commercial, and strategic projects
  • Assisting in implementing editorial growth strategies across SEO, Social, and eDM
  • Providing insight on content performance, traffic, and rankings
  • Developing a deep understanding of user behavior across all Pedestrian platforms and identifying opportunities to deepen reach and engagement
  • Supporting ad-hoc insights and audience/market research projects
  • Working with our Commercial teams to develop go-to-market collateral and respond to commercial briefs with key audience and performance insights
  • Presenting insights, strategies, and recommendations to the leadership team and key stakeholders
  • Delivering accurate and timely reports across audience and revenue, collaborating with our Technology team in creating automated reporting solutions
  • A customer-first approach
  • Tracking outcomes against key cross-department performance indicators
  • Ensuring adherence to data governance principles
Qualifications:
  • Proven experience within data analysis, audience growth, or business intelligence roles
  • A degree or equivalent qualification in a quantitative area
  • Experienced with Google Workspace and Google Cloud Platform
  • Strong reporting and visualization skills (preferably experienced working with Looker Studio)
  • Advanced critical thinking, analytical, and communication skills
  • Experience designing and analyzing quantitative and qualitative research projects
  • Comfortable working in a fast-paced environment across multiple priorities
  • Preferred experience in a media, publishing, or technology role
  • Desirable to have a good understanding of key publishing (and/or commercial tools and data sets (Google Search Console, Google Analytics, IPSOS, Parsley, SEMrush, Supermetrics, Buffer, Later, Discover, Top Stories, Google Ad Manager, Salesforce)
  • Experience with executing SEO, social, and/or eDM content strategies is also beneficial

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