Digital Fashion Marketing Strategist

1 month ago


Hawthorn, South Australia Lovisa Full time

Company Overview

Lovisa is a leading fast-fashion jewelry retailer with over 950 stores across 37 countries. Founded in April 2010, we have quickly grown into a global brand, publicly listed on the ASX.

We are passionate about fashion and customer service, with a focus on delivering exceptional experiences to our customers. Our team is dedicated, hard-working, and fun-loving, with a can-do attitude.

Salary & Benefits

$60,000 - $80,000 per year, depending on experience. Generous benefits package including 50% discount off Lovisa products, free gym membership, and modern HQ with a fully stocked kitchen.

We also offer career opportunities locally and internationally, as well as a supportive and inclusive team environment.

Job Description

Fashion Content Creation & Social Media Strategy

  • Develop and execute data-driven social media strategies to elevate Lovisa's presence across global markets.
  • Analyze and report on social media performance metrics, identifying trends, opportunities, and areas for improvement.
  • Collaborate with the Head of Social Media and social team to ensure content aligns with business objectives and performs optimally.
  • Support the content team by contributing to planning and execution of content calendars for multiple platforms.

Key Responsibilities:

  • Analyze and report on social media performance metrics across all channels (TikTok, Instagram, Facebook, Pinterest).
  • Monitor and interpret data to drive insights that inform content planning, timing, and optimization strategies.
  • Collaborate with the Head of Social Media and social team to ensure that content aligns with business objectives and performs optimally.
  • Develop and manage social media performance reports highlighting key metrics such as engagement rates, follower growth, content reach, and ROI.

Required Skills & Qualifications

  • 2-3 years of experience in social media analytics, digital marketing, or a similar role, preferably within fashion, beauty, or retail.
  • Strong analytical skills with the ability to interpret data and translate it into actionable insights.
  • Proficiency in using social media analytics tools (e.g., Google Analytics, Dash Hudson, Hootsuite) and an understanding of social platform algorithms.
  • Able to craft engaging post copy, including the use of relevant hashtags and SEO-optimized text to enhance reach.
  • Excellent communication skills, with the ability to present complex data in a clear, concise manner to key stakeholders.

About Us

Lovisa was created out of a need for on-trend fashion jewelry at ready-to-wear prices. Our global trend spotting and innovation design team take inspiration from couture runways and current street style around the world to deliver new, must-have styles to our customers.

We give exceptional customer service and apply our core belief, "It's about the customer, always" in everything we do.



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