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Digital Marketing Director

2 months ago

Brisbane, Queensland, Australia EShopping Group Full time
Head of Digital

e Shopping Group is seeking a seasoned digital marketing leader to drive our e-commerce growth strategy.

Key Responsibilities:
  • Performance Media Strategy: Develop and execute multi-channel digital advertising strategies to drive customer acquisition and retention.
  • Budget Management: Allocate and manage digital marketing budgets to maximize ROI while maintaining a 17% MER target.
  • Customer Retention & Lifetime Value: Develop and implement customer retention strategies, including loyalty programs and personalized marketing.
  • Conversion Rate Optimization: Lead the development and execution of A/B testing strategies to improve website conversion rates.
Requirements:
  • At least 7-10 years of experience in digital marketing, with a strong emphasis on e-commerce.
  • Proven track record of successfully managing and optimizing paid media campaigns, driving customer retention, and improving conversion rates.
  • Strong analytical skills with experience in data-driven marketing, including the ability to interpret complex data sets and make actionable recommendations.

e Shopping Group offers a flexible working environment and a collaborative team of 30+ people across multiple countries. If you're a strategic leader with a passion for digital marketing, we'd love to hear from you.