Digital Campaign Strategist

1 week ago

Melbourne, Victoria, Australia beBeeMarketing Full time $70,000 - $90,000
Marketing Consultant Role

This key position involves developing customer journeys and digital marketing campaigns to drive business growth.

  • This role will be responsible for maintaining and building complex customer journeys using data-driven insights.
  • Candidates should possess experience in developing and executing digital communications and campaigns.

The ideal candidate will have expertise in marketing automation platforms, exceptional problem-solving skills, and a strong analytical mindset. Advanced Excel, HTML, CSS, SQL skills are preferred.

We offer a competitive salary, flexible working options, 12% super, study assistance, paid parental leave, volunteer, bereavement, gender affirmation, and family violence leave.

Key Responsibilities:

  • Develop and produce customer journeys and digital marketing campaigns
  • Maintain and build personalised and complex journeys
  • Analyse results and develop metrics

Requirements:

  • Early career marketer with experience developing digital communications and campaigns
  • Expertise in developing and executing digital marketing campaigns
  • Experience with marketing automation platforms (Marketo, Microsoft Dynamics, HubSpot or Salesforce)
  • Exceptional problem-solving skills and strong analytical thinking
  • Advanced Excel, HTML, CSS, SQL skills preferred

What You'll Bring:

  • Be a marketing automation champion in the CRM team
  • Collaborate with stakeholders to create and send ad hoc communications
  • Support digital campaign management and setup across platforms
  • Design and develop automation to drive excellent customer experience
  • Monitor and report on customer journeys

This is an opportunity to join a purpose-driven business that uses the banking industry as a force for good.

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