Senior Digital Marketing Leader

1 week ago

Melbourne, Victoria, Australia beBeeDigital Full time $110,000 - $140,000

Job Title: Digital Director

Overview of the role:

  • Lead a team of media buyers, planners, strategists, and digital experts.
  • Work on three major clients within retail and food sectors.
  • Mentor a small team of digital buyers, planners, and strategists.
  • Manage key client relationships and act as first point of contact for digital marketing.

The Digital Director will coordinate and implement performance-focused digital media campaigns. Communicate with clients on expectations, performance, strategies, and timelines. Collaborate with cross-functional teams to deliver results-focused work. Generate reports on budget, conversion, traffic, and creative performance.

Key responsibilities include budget management, forecasting, and reporting. Client and stakeholder liaison. Quality assurance and technical development (front-end, back-end). Strategic development and contributions to business development (pitches and proposals).

Requirements include a minimum of 8+ years in digital marketing with leadership experience. Experience with Google Analytics, SemRush, Ahrefs, Tag Manager, AdWords, SEO, and Google algorithms. Understanding of Meta platform advertising best practices in strategy and optimization. Previous experience managing teams required. Relevant tertiary degree. Strong problem-solving, negotiation, and conflict-resolution skills. Proficient in project management and documentation. Excellent networker with ability to build lasting client relationships. Passion for digital marketing with knowledge of social media, emerging technologies, e-commerce, hosting/video hosting, testing/QA. Skilled in online advertising campaigns (paid and organic), budget management and reporting experience preferred.

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