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Strategic Customer Engagement Specialist

3 weeks ago

Sydney, New South Wales, Australia beBeeEngagement Full time $60,000 - $90,000
Customer Engagement Strategist

Career Opportunity: Customer Engagement Strategist

We seek an experienced professional to contribute to the development and execution of customer-centric campaigns, leveraging data-driven insights to drive brand loyalty.

  • Key Responsibilities:
    • Collaborate with cross-functional teams to plan and execute targeted campaigns across multiple channels, ensuring seamless end-to-end processes from strategy to post-campaign analysis.
    • Design, test, and launch personalized communications through a leading marketing automation platform, upholding high standards in QA, segmentation, and dynamic content setup.
    • Execute complex campaigns utilizing advanced segmentation tools to deliver tailored journeys, driving engagement and conversion.
    • Monitor campaign performance using dashboards and reports, identifying actionable insights to inform future campaigns and optimize results.
    • Contribute to the evolution of customer loyalty programs, developing innovative messaging and uncovering new opportunities for retention and growth.

Requirements:

  • 1-2 years' experience in a CRM or Loyalty role within e-commerce or retail.
  • Proven expertise in customer journeys, segmentation, A/B testing, and triggered messaging.
  • Excellent communication, project management, and organizational skills.
  • Experience with marketing automation platforms is preferred but not essential.
  • A strong analytical mindset, capable of interpreting campaign results and providing actionable insights.