Digital Marketing Strategist
3 weeks ago
CMV Group is one of South Australia's largest privately owned businesses, employing over 2000 employees across various industries. As a forward-thinking company, we are dedicated to enhancing our digital presence and driving business growth.
Job DescriptionWe are seeking an experienced Digital Marketing Specialist to join our team in this newly created role. In this hands-on position, you will work closely with the Digital Marketing Manager and the wider marketing team to develop and execute innovative digital marketing strategies across our diverse range of businesses.
Your role will be pivotal in enhancing brand awareness, driving website traffic, and acquiring leads/customers across various digital platforms. You will be responsible for crafting compelling digital strategies, collaborating with the marketing team, and developing and executing paid campaigns while staying within budget.
You will also work closely with the Digital Marketing Coordinators to create, design, and maintain our website content and appearance using best practice SEO. Additionally, you will collaborate on email marketing creation and develop both internal and external communications, ensuring best practices are followed and results are monitored and reported.
Key Responsibilities- Develop and implement digital strategies to boost customer engagement and drive business growth
- Collaborate with the marketing team to develop and implement digital initiatives that improve retention, conversion, and user experience
- Craft compelling digital content and design visually appealing website pages
- Stay ahead of industry trends and insights, implementing changes as needed
To be successful in this role, you will need:
- Completed tertiary studies in Marketing, Communications/Journalism or PR
- 3+ years' experience in a similar role
- Knowledge of SEO, PPC and Google Analytics best practice, and social media platform advertising
- Experience in developing, capturing and executing content for various digital channels
- Excellent verbal and written communication skills with a flair for writing
We offer market-competitive remuneration, opportunity for travel, a friendly and supportive team environment, well-established and long-standing business group, and the chance to work with internationally recognised brands.
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