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Content Strategist

2 months ago

Sydney, New South Wales, Australia Cappro Pacific Full time
Job Description:

Role Overview:
The Social Media/Content Creator will play a crucial role in elevating brand visibility and engagement by creating and managing high-quality content across digital platforms. This includes developing and executing a content calendar, creating compelling visual and written content, engaging with followers, and monitoring industry trends.

Key Responsibilities:
  • Develop and execute a content calendar that highlights new products, industry trends, customer success stories, and company milestones, focusing on platforms like Instagram, Facebook, and LinkedIn.
  • Create engaging visual and written content tailored to the earthmoving and construction industries, including photos, videos, infographics, and blog posts.
  • Engage directly with followers, responding to comments, messages, and enquiries to nurture relationships and provide an exceptional brand experience.
  • Monitor industry trends, competitor activity, and content performance to refine strategies and identify opportunities to engage new market segments in construction and heavy equipment.
  • Capture and edit video and photo content at customer sites, industry events, and product demonstrations, bringing real-world stories to the digital space.
  • Represent the company and its brand values through consistent, on-brand messaging and visuals, ensuring the highest quality of engagement with customers in both organic and sponsored content.
  • Analyse content performance metrics and deliver insights to guide future strategies, continuously optimising for engagement, reach, and customer acquisition.

Requirements:

Proven experience in social media management, content creation, and digital marketing, preferably within the earthmoving, construction, or industrial sectors. Strong storytelling and creative skills, with the ability to produce engaging content tailored to target audiences across platforms. Demonstrated ability to strategize, plan, and execute social media campaigns, with experience in analysing and reporting on social media performance metrics.