Chief Marketing Officer

3 days ago


Council Of The City Of Ryde, Australia ShiftCare Full time

About ShiftCare

ShiftCare is a forward-thinking organization dedicated to delivering exceptional care and innovative solutions. Our team is passionate about driving growth, expansion, and customer engagement through cutting-edge digital marketing strategies.

Job Description

We are seeking an experienced and visionary Chief Marketing Officer to lead our digital transformation efforts. As the Head of Marketing, you will be responsible for developing and executing a comprehensive digital marketing strategy aligned with our company's growth objectives.

Main Responsibilities:

  • Develop and implement a digital marketing strategy that drives customer acquisition, engagement, and conversions across multiple channels.
  • Work closely with cross-functional teams, including sales, product, engineering, and customer success, to gain insights into market position and target customers.
  • Leverage these insights to create compelling content and campaigns that resonate with key audiences.
  • Lead the planning, execution, and optimization of digital marketing campaigns, including SEO, content marketing, paid advertising (PPC), and email marketing.
  • Design and implement multi-channel marketing campaigns that span digital touchpoints such as email, social media, paid search, and content marketing.
  • Manage and mentor a team of digital marketers, fostering a culture of innovation, collaboration, and high performance.
  • Guide the creation of content that aligns with marketing goals, collaborating with design, web, and SEO teams to ensure seamless delivery of assets.
  • Evaluate and adopt new marketing technologies and strategies that drive better results, improve efficiency, and enhance the customer experience.

Requirements and Qualifications

To succeed in this role, you will need:

  • 10+ years of relevant work experience, with a minimum of 5+ years in a leadership role in B2B SaaS marketing.
  • Strong background in both inbound and outbound marketing, including content creation, and performance-driven strategies.
  • Extensive knowledge of SEO, PPC, email marketing, and other digital channels.
  • Proven experience building and leading high-performing digital marketing teams.
  • Success in developing and executing cross-channel campaigns, including webinars, digital ads, social media, and email outreach.
  • Proficiency with digital marketing platforms like HubSpot.
  • An analytical mindset with a focus on measuring success and driving business growth through data-driven decision-making.
  • Excellent verbal and written communication skills, with the ability to articulate marketing strategies and insights to various stakeholders.

Benefits

As a valued member of our team, you can expect:

  • A dynamic and supportive work environment.
  • Opportunities for growth and professional development.
  • Competitive compensation and benefits package.

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