Brand Marketing Director

1 week ago

Council of the City of Ryde, Australia The Youth Impact Foundation Full time

The Youth Impact Foundation is dedicated to empowering Australia's youth and the charities supporting them. We strive to enhance opportunities for the wellbeing and growth of young people, particularly those facing barriers to accessing resources and support.

About the Role

As a Marketing Innovation Specialist, you will take full ownership of the marketing function for all brands within The Youth Impact Foundation. You'll lead strategic digital marketing initiatives, grow and maintain our brand presence, and ensure the successful launch of events and programs for each brand.

This role is for someone who can seamlessly move between big-picture thinking and detail-oriented execution—whether you're developing a marketing calendar, launching digital campaigns, or creating compelling content.

With a key focus on lead generation, you will design and execute marketing initiatives that attract new clients, convert engagement into meaningful relationships, and deliver measurable growth to support the Business Development team in generating warm leads.

You'll collaborate closely with the Chief Business Development Officer and Brand Managers to ensure marketing efforts align with goals, stakeholder needs, and brand milestones.

Key Responsibilities:
  • Strategic Marketing & Planning
  • Social Media Management
  • Design and execute a comprehensive lead generation strategy to attract and nurture prospects through the marketing funnel.
  • Develop targeted campaigns to increase warm leads and convert them into new clients for several of The Youth Impact Foundation's brands programs, events, and partnerships.
  • Implement automated lead-nurturing workflows using tools like Zoho Campaigns.
  • Own and develop the marketing calendar, aligning campaigns with key organisational priorities, milestones, and events.
  • Conduct market research and audience segmentation to inform personalised marketing approaches.
  • Manage paid and organic social media campaigns aimed at lead capture.
  • Create value-rich content in automated campaigns that nurture leads and drive conversions to support our Business Development team.
  • Manage website updates and ensure optimal SEO performance.
  • Use Google Analytics, Meta Business Suite, and CRM reporting tools to track performance and adjust strategies in real time.

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