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Director/Senior Director of Consumer Insights and Business Strategy

2 months ago


The Council Of The Shire Of Hornsby, Australia McDonalds Australia Full time
About the Role

We are seeking an experienced and strategic Director/Senior Director of Consumer Insights and Business Strategy to join our team at McDonald's Australia. As a key member of our Australian Leadership Team, you will be responsible for overseeing commercial, consumer, and business insights portfolios, with a focus on achieving and sustaining long-term brand equity and profitable growth.

Key Responsibilities
  • Provide strategic guidance to the Senior Leadership Team and partner closely with the Marketing Leadership team.
  • Oversee the commercial, consumer, and business insights streams to ensure the business is equipped with relevant data to make effective decisions.
  • Curate data-driven narratives to inspire and influence stakeholders across the business.
  • Presentation regular market updates to the Senior Leadership Team and key stakeholder groups, including Licensee forums.
  • Demonstrate purposeful leadership to maintain a high-performing team and continually develop talent.
  • Build strong interpersonal relationships across all three legs of the stool: Licensees, Employees, and Suppliers to ensure effective partnerships and collaboration.
  • Be an integral member of the Global Insights Leadership Team.
Requirements
  • Significant insights experience preferably within industries such as retail, FMCG, or QSR.
  • Demonstrate enterprise-wide impact of insights.
  • Big data commercialization experience across digital and physical transactions.
  • Experience leading agencies in qual, quant, strategy, and consulting projects.
  • Previous experience in a senior management role overseeing a similar portfolio and leading a team in a high-growth organization.
  • Proven ability to work effectively in a fast-paced, complex operating environment requiring significant stakeholder engagement and buy-in.
  • A natural flair for unpacking complex data and sharing information clearly.
  • Strong presentation skills with the ability to influence and engage an audience.
About Us

McDonald's Australia is the largest quick-service restaurant operation in the country, with a strong commitment to customer satisfaction and employee development. We offer a competitive remuneration package, including a total reward package of base salary, healthcare, long-term incentive share program, and a target incentive bonus plan. We also offer 5 weeks of annual leave, a highly flexible work environment, birthday and volunteer leave, ongoing professional development, and access to our 24/7 wellbeing partner, Sonder.