Content Director
3 weeks ago
We are seeking an experienced Associate Content Director to lead our branded content team in Rare Creative, the agency's energetic and fast-growing branded content studio. As a key member of our team, you will be responsible for ideating and producing high-quality commercial content for Qantas and its partners.
Key Responsibilities:- Lead the branded content team in Rare Creative, balancing multiple concurrent projects and managing a team of in-house content editors and freelance resources.
- Ideate and produce high-quality print executions, digital copy, social media assets, and video concepts and scripts.
- Commission and edit commercial content for Qantas magazine, Qantas Travel Insider, and Qantas social channels, taking top-editing responsibility for team output to ensure quality.
- Scale up resourcing as required, while managing costs/team budgets.
- Work closely with clients to agree on concepts, execute them within editorial guidelines, and liaise on revisions.
- An exceptional eye for detail is essential.
- Use social media channels and email newsletters to amplify content – maximising engagement but also driving action.
- Maintain a monthly social media schedule, compiling captions and visual assets tailored to drive clicks and engagement on each platform.
- Ideate, research, and write across a broad range of topics, including travel, business, food and wine, style, technology, and home and garden, and keep a close eye on trends in these areas.
- Work with the Rare Creative team to develop and pitch cross-platform creative concepts to help win briefs and new business.
- At least five years' experience as a senior editor or content lead at a media publisher, agency, or brand.
- Solid experience in print, digital, and social content is essential.
- Proven leadership skills.
- High-level organisational skills and demonstrated experience juggling multiple deadlines and concurrent projects.
- Excellent communications skills to work with both sales and creative teams, as well as driving positive and productive conversations with clients and stakeholders.
- An innovator with a love of learning.
- Up-to-date knowledge of all social media platforms, best practice, and specifications.
Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers
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