CRM Strategy Lead

5 days ago

Sydney, New South Wales, Australia beBeeStrategy Full time $100,000 - $110,000
Job Overview

We are seeking a skilled CRM Strategy Lead to develop and execute customer lifecycle strategies across multiple channels, drive data-driven decision making, and deliver high-quality customer experiences.

About the Role
  • Develop comprehensive customer segmentation strategies to optimize insights and engagement.
  • Collaborate with cross-functional teams to launch loyalty and retention programs, leveraging analytics to inform marketing initiatives.
  • Analyse CRM metrics and KPIs to refine campaign effectiveness and inform strategic decisions.
  • Create targeted campaigns using Klaviyo, driving timely and effective personalized communications.
Requirements
  • Proven experience in managing CRM, loyalty, or customer lifecycle programs in retail or e-commerce.
  • Hands-on experience with CRM platforms (Klaviyo preferred) and proficiency in database segmentation.
  • Strong analytical mindset with ability to turn data into actionable insights and recommendations.
  • Creative problem-solving skills combined with strategic thinking – able to balance commercial performance with brand storytelling.
  • Excellent communication and collaboration abilities, with a focus on delivering results-oriented solutions.
The Ideal Candidate

We're looking for a seasoned professional who can drive business growth through strategic customer relationship management. If you have a passion for delivering exceptional customer experiences, stay up-to-date on industry trends, and thrive in a fast-paced environment, we encourage you to apply.

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