Strategic Media Planner

7 days ago

Sydney, New South Wales, Australia beBeePlanning Full time $90,000 - $135,000

About This Role

We are seeking a highly skilled Senior Planning Executive to join our team. As a key member of our planning function, you will play a critical role in driving client success through your expertise in media planning, campaign execution, and data analysis.

This is an excellent opportunity for a seasoned professional to leverage their skills and experience to deliver high-quality results and drive business growth.

The ideal candidate will have a strong understanding of the Australian media landscape, excellent communication skills, and the ability to work collaboratively with internal teams and external partners.

Your Key Responsibilities

  • Maintain effective relationships with internal teams and partner agencies to benefit clients and achieve business objectives.
  • Work collaboratively with internal resources and client managers to create effective cross-channel communication plans.
  • Search for new and innovative communications ideas and present them to internal teams.
  • Contribute to weekly meetings to raise potential issues within your client portfolio.
  • Create clear and coherent plans that support client business objectives, including timing, budget, and business requirements.
  • Stay up-to-date on the properties and capabilities of each medium's primary strengths and weaknesses.
  • Support activations team with partner briefings and negotiations.
  • Monitor and optimize campaigns regularly to ensure maximum budget is spent and campaigns are performing effectively and efficiently.
  • Demonstrate how campaign results relate to strategic intent and achieved objectives.
  • Identify optimization opportunities and ensure they are taken promptly and correctly.
  • Lead the creation of post-campaign reports to demonstrate media performance, market conditions, tangible insights, and recommendations for future campaigns.

Your Skills and Experience

  • A minimum of 3-4 years of experience in media planning and campaign execution.
  • An expert understanding and working knowledge of the Australian media landscape.
  • Proficiency in Microsoft Office platforms, including Word, PowerPoint, and Excel.
  • Familiarity with various tools, such as eTAM, BMD, Roy Morgan, EMMA, eRAM, Nielsen Digital/Answers, Sizmek and/or DCM, MOVE, AQX Fusion.

Your Benefits

  • A comprehensive wellbeing program supporting physical, mindful, and financial wellbeing.
  • A creative, lively, and rewarding office environment where people enjoy working together.

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