Media Planner Lead

Company Description
- Make your mark within a leading global fashion company
- A strategic role within the organisation
- Collaborative and inclusive team environment
- Flexible working arrangement and great perks

**We have a fantastic opportunity to join H&M AUNZ Marketing team as the Media Planner Lead in our Sydney Support Office.**

**This is a great opportunity to showcase your expertise and passion for media and take your career to the next level.**

**If being part of a progressive global brand where values are lived not just talked about is on top of your list, get in touch**

**Who is Media Planner Lead in H&M?**

An ambitious and collaborative team member who sets and implements customer centric Media plans with full funnel approach in all channels (offline and digital).

Media Manager/Media Planner Lead represents the key media competence in the team and holds the responsibility for media budget investments (both reach and performance), media agency relations and driving exceptional media plans.

They provide strategic and implementation support for other media team members, ensuring all media channels - paid, owned and performance - are set and optimised to reach objectives.

This is a critical business role that will require an expert knowledge of local media landscape, latest media insights (with focus on digital), performance channels optimization and ability to drive results and execute with excellence.

You will collaborate cross-functionally with Marketing Content, PR, E-commerce and Customer Insights teams to deliver an excellent localised brand experience in media and contribute to the overall business goals.

**What makes H&M special?**

At H&M we believe it's possible for you to find what you love. We offer you space to create and room to grow — a place where you can belong and truly be yourself. You'll join a team that is full of life in a company that feels as good as it looks. At H&M, we believe it's possible because together we make it possible.

As one of the world's largest fashion retailers, H&M offers endless career opportunities. A fast-paced, buzzing environment with great diversity - a place where the customer is always the center of attention.

At H&M, we welcome you to be yourself and challenge you to grow and make a difference.

Help us reimagine the future of an entire industry, making everyone look, feel and do good.

**Job Description**:
**Media Planning**
- Set customer centric media communication plan for all paid and own channels
- Set media segmentation strategy and content mix per channel
- Identify customer growth potential linked to media investment
- Support with Brand Value Goal setting (Awareness, Consideration) with media know how and analysis of competitor media and spending

**Media Campaign Management & Measurement**
- Responsible for the planning, implementation, and follow-up of the global and local media campaigns across all bought media channels (Brand, Consideration)
- Brief & manage media plans with media agencies
- Perform media audits to ensure buying effectiveness
- Brief Media Plans to Content Team to ensure campaign production in time

**Media Budget and Follow up**
- Set and follow up yearly media budget with the Marketing Manager
- Drive Media Investment insights through Marketing Mix Modeling
- Together with the media team, deliver analysis per campaign per media channel
- Together with the media team, secure weekly and monthly performance marketing channels analysis (incl. online traffic and revenue per marketing channel)

**Qualifications**:
**About YOU**
- Minimum 5+ years of experience in Media Roles (agency or client side)
- Formal Qualification in Marketing Communication or Relevant Business Field
- Strategic thinker with a strong knowledge of AUNZ media landscape
- Operative and demonstrable experience in driving media objectives and delivering on media awareness and performance KPIs (reach, engagement, conversion)
- High competence in performance digital marketing channels
- Ability to create insight led media strategy and support the team in execution
- Experienced in setting and managing media budgets
- Understanding of campaign creative process
- Excellence in various stakeholder presentations inducing media reports, media briefs and driving media agency relationship and engagement
- True collaborator who thrives in fast paced environment
- Passion for customer centric brand building

Additional Information
**What's in it for you?**
- Becoming a part of truly value driven company with our customers at heart and the mindset that everyone is a leader.
- Generous staff discount at H&M and globally across other H&M Group brands
- Encourages work life balance with flexible working arrangement
- Enjoy your birthday with an extra day of leave
- Discounts to over 400 fitness studios across Australia
- Centrally located modern office with ergonomic work stations
- Up to 26 weeks paid parental leave for eligible team members
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