Media Planner

Job Introduction
The Media Planner is a new role within the BBC Studios ANZ business, facilitating the planning, management & effectiveness reporting of our owned promotional inventory.

This is a critical role within the business using data science to maximise return on our most valuable Marketing asset, our owned and operated TV channels.

Main Responsibilities
Airtime Management
- Use TechEdge Break Estimator to efficiently forecast available audience across portfolio on monthly cycle & continuously improve forecasting accuracy through matching with historical data and trends
- Ensure that Branded Services messaging demand is balanced against available inventory to maximise campaign & airtime value, working with stakeholders to find solutions to over/under-demand as required

Media Planning
- Support the creation and management of the Monthly Promo Makelist
- Work closely with Programming & Marketing to ensure channel requirements are being met
- Strategically create on-air Media Plans for channel portfolio promotions to maximise audience reach and measure effectiveness on programming / channel performance
- Manage campaign data entry into Promo Optimiser, ensuring required deadlines are met
- Track on-going campaign performance on a daily basis, making adhoc changes as required to ensure campaigns hit pre-agreed KPIs
- Liaise with Presentation, Materials, Creative & Production to effectively communicate updates to promo plans and provide solutions to varying issues (eg. Late delivery of material)
- Continuously look for new ways to use our owned airtime to better communicate with our existing audience

Reporting
- Run campaign reporting as required to ensure measurable return on airtime spend
- Become the AdvantEdge reporting expert within the team, with a deep understanding of Nielsen audience reporting metrics
- Work closely with Insights to constantly develop new best-in-class reporting metrics

Presentation / Channel Operations
- Assist in the administration of the promo optimisation end-to-end process
- Be a leader in seeking continuous enhancement to how we deliver schedules for broadcast
- Support the Head of network Planning with the management of Contra and Sponsorship across the portfolio, ensuring Ad-Sales and Foxtel Media requirements are being met
- Have an open and adaptable attitude to scheduling practices, keeping in line with ever changing viewer behaviour and help deliver efficiency opportunities for the business
- Demonstratable experience using advanced media planning methodology using OzTam (or similar) panel-based data
- A demonstrable understanding of best on-air & promo practice
- Advanced Excel skills including formulas & conditional formatting
- High level of attention to detail and ability to maintain accuracy when working under pressure
- Exceptional planning, organisation & time management skills
- Ability to juggle multiple tasks simultaneously and be highly responsive to changes at short notice
- Demonstratable presentation-building skills, being able to well articulate airtime findings & receive buy-in for future plans from stakeholders with competing commitments
- Team player
- Flexible 'can do' attitude with a willingness to get hands dirty with differing tasks when required
- Effective communicator with the ability to influence others
- A passion for television - especially British Programming
- Previous experience within Broadcast/Optimisation systems such as IBMS or Techedge an advantage
- Deputise to the Head of Network Planning as required

About the BBC
Diversity and inclusion matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC - whether that's to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to elevate the voices and truths of modern life to resonate with audiences.

Package Description
**Role**:Media Planner
**Contract type**:Permanent, Full-time (Hybrid)
**Location**: Sydney

Working for BBC Studios, we are all part of a premium content and production company that inspires global audiences. We are proud to represent some of the world's biggest, most trusted and loved content brands. In Australia and New Zealand, we bring the best of bold, British storytelling to our region through distributing content to broadcasters, our seven branded services on subscription platforms and our own local production arm, as well as other commercial partnerships such as live entertainment and licensing.

**We're passionate about content. We invest in it, commercialise it and create it.