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Brand Manager
2 months ago
We are seeking a highly skilled and experienced Brand Manager - Global to join our team at Pepperstone. As a key member of our brand team, you will play a crucial role in developing and executing strategies to enhance brand awareness and health across our global footprint.
Key Responsibilities- Develop and Manage Annual Brand Plans: Collaborate with the Head of Brand and long-term strategic goals to create and implement comprehensive brand strategies.
- Create and Execute Brand Campaigns: Develop and execute brand campaigns to drive awareness and brand health, aligned with company objectives.
- Develop and Maintain Brand Guidelines: Create and maintain brand guidelines and tone of voice for consistency across all channels.
- Lead Brand Platform/Portal Development: Lead the creation of a brand platform/portal for internal and partner use, communicating our brand position.
- Collaborate with Regional Marketing Leads: Collaborate with Regional Marketing leads to support and optimize regional brand activities and media mix across the marketing funnel.
- Ensure On-Brand Marketing Communications: Work closely with the video and design team across all sub-brands to ensure marketing communications are on-brand.
- Oversee Internal Branding Efforts: Oversee internal branding efforts and manage the global brand strategy, including social media and sponsorship activities.
- Build Relationships with Regional Leads: Build and maintain strong relationships with regional leads, commercial heads, sales teams, and external partners.
- At Least 5 Years of Experience: At least 5 years of experience in brand-related roles, including brand strategy and creating 'big brand' campaigns.
- Proven Experience in Brand Strategy: Proven experience in working on brand strategy and development.
- Exceptional Communication Skills: Exceptional communication and negotiation skills.
- Ability to Work in a Fast-Paced Environment: Ability to work effectively in a fast-paced, dynamic environment.
- Creative Thinker with Analytical Skills: Creative thinker with a strategic mindset and analytical skills.
- Experience in Budget Management: Experience in managing budgets and forecasting financials.
- Experience in Campaign and ROI Reporting: Experience in granular campaign and ROI reporting.
- Proficient in Social Media Management: Proficient in running multiple social media accounts and channels, across organic and paid.
- Flexibility to Work Across Time Zones: Flexibility to work across time zones where required.
