Brand Portfolio Leader

2 weeks ago

Melbourne, Victoria, Australia beBeeBrand Full time $150,000 - $175,000
Lead Brand Strategist

The ideal candidate will drive strategic growth initiatives and oversee the development of a well-established FMCG brand portfolio.

Key Responsibilities:

  • Develop and execute business plans that boost consumer preference and stimulate growth.
  • Oversee media planning to optimise ROI and elevate brand awareness.
  • Own the digital strategy across social, retail media, and online platforms.
  • Drive packaging design to ensure strong shelf impact and alignment with brand architecture.
  • Lead a small team and mentor its members.
Required Skills and Qualifications:
  • At least 5 years of experience in brand management within the FMCG or related industries.
  • Proven expertise in brand architecture, media management, digital strategy, and packaging.
  • Excellent stakeholder management and influencing skills at senior levels.
  • A strategic mindset with the ability to translate consumer insights into actionable plans.
  • Strong communication, leadership, and project management capabilities.

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