Associate Director, Consumer Panel Services
4 weeks ago
The role of Consumer Panel Service (CPS) Australia's Omni Panel Lead is crucial in driving revenue growth through strategic client acquisition.
Positioned as one of CPS largest investments globally for NIQ, the Omni Shopper Panel Lead will spearhead efforts to overcome challenges by developing and executing a robust commercial strategy and Go-to-Market (GTM) approach.
This includes setting and achieving weekly, monthly, quarterly, and annual goals outlined in the Operating Plan (OP).
Additionally, the role involves defining and refining the proposition for the Omni Shopper Panel, and guiding product development based on consumer feedback, while identifying new opportunities to enhance market penetration.
Over time, this role is expected to develop a comprehensive understanding of the features, benefits, and value proposition of the Omni Shopper Panel product in Australia market.
This includes identifying and addressing client unmet needs and pain points that can be effectively addressed by Omni Shopper Panel.
And ultimately, act as trusted advisor for wider commercial team, offering expertise, product knowledge and support throughout sales process.
Reporting to the Australia FMCG Sales Lead with matrix reporting to the Asia Pacific (APAC) CPS Commercial Lead.
This role will collaborate extensively with the Australia commercial team consist of Account Development, Customer Success, and Marketing Team; and cross-functional CPS teams such as but not limited to Product, Operations, and Technology.
This role requires strong leadership, strategic thinking, and the ability to drive collaboration across diverse teams to achieve shared objectives and propel Australia's Omni Shopper Panel forward.
Key ResponsibilitiesTake ownership of achieving the Operating Plan (OP) targets for Australia Omni Panel Shopping which including proactively identify revenue gaps and devise plans for closing the gap - ensuring achievement of OP is always top of mind.
Coordinate the annual OP setting with targets that are both realistic and ambitious.
Ensure accurate forecasting of weekly, monthly, quarterly, and annual OP, in collaboration AD Team.
Take the lead in orchestrating and delivering sales presentation, including managing major RMS & CPS competitive pitches where the Omni Shopper Panel can provide differentiation.
This involves leading sales pitches and delivering proposal presentations.
QualificationsCandidate will be suited for this role if they have:
- Relevant client or agency experiences with required skills as follow:
- Commercial Leadership: Extensive experience in developing and executing commercial strategy based on strategic thinking.
- Sales Expertise: Proven track record on achieving sales target and driving revenue growth.
- Client Management: Extensive experience expanding client portfolio or client acquisition.
- Strong communication skill: Excellent verbal and written communication skill.
- Analytical Skills: Strong analytical skills to interpret data and translate it to actionable insights.
- Leadership and Influence: Ability to lead, inspire and influence a diverse stakeholder internally and externally, collaborate effectively across functions and diverse teams.
Experience working in matrixed organizations includes familiarity with navigating complex organizational structures.
In depth product knowledge about Consumer Panel is a plus.
A person in this role should:
- Deliver ambitious results which involves setting high benchmarks and consistently achieving or surpassing them and displaying a relentless drive towards achieving result.
- Establish credibility with peers and senior leadership both with clients and internally.
- Externally, build a reputation as a trusted partner who brings value to the client's business.
- Internally, able to rally and inspire people to share and work toward achieving Omni Shopper Panel ambition in AU.
- Demonstrate mindset focused on continual improvement along the way, taking risks, and learning from mistakes rather than waiting for perfection.
- Maintaining positivity and confidence in overcoming challenges, and facing rejections, remaining steadfast when others may feel pessimistic or defeated.
- Challenge the status quo, foster open-mindedness, and encourage creative thinking to nurture continuous improvement culture.
- Stay alert to changing situations, demonstrating flexibility and adaptability in approach.
- Have a genuine curiosity about purchase behavior data and able to demonstrate the capability to translate data into actionable insights in Consumer and Shopper behaviour field.
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