Associate Director, Consumer Panel Services

1 month ago

Sydney, New South Wales, Australia NielsenIQ Full time
Job Description

The role of Consumer Panel Service (CPS) Australia's Omni Panel Lead is a critical position that drives revenue growth through strategic client acquisition.

As a key member of the CPS team, you will be responsible for developing and executing a robust commercial strategy and Go-to-Market (GTM) approach for the Omni Shopper Panel in Australia.

This includes setting and achieving weekly, monthly, quarterly, and annual goals outlined in the Operating Plan (OP), as well as defining and refining the proposition for the Omni Shopper Panel and guiding product development based on consumer feedback.

You will also identify new opportunities to enhance market penetration and develop a comprehensive understanding of the features, benefits, and value proposition of the Omni Shopper Panel product in the Australia market.

Ultimately, you will act as a trusted advisor for the wider commercial team, offering expertise, product knowledge, and support throughout the sales process.

Key Responsibilities
  • Financial Management: Take ownership of achieving the Operating Plan (OP) targets for Australia Omni Panel Shopping, including proactively identifying revenue gaps and devising plans for closing the gap.
  • Commercial Strategy & Go to Market: Lead the development, refinement, and execution of the commercial strategy for the Omni Shopper Panel in Australia, including developing and implementing sales plans, focusing on client acquisition.
  • Product & Service Development: Define and refine the positioning of the Omni Shopper Panel in the market, ensuring clear articulation of its overall benefits alongside the core household panel and in comparison to competitors.
Requirements
  • Commercial Leadership: Extensive experience in developing and executing commercial strategy based on strategic thinking.
  • Sales Expertise: Proven track record on achieving sales targets and driving revenue growth.
  • Client Management: Extensive experience expanding client portfolio or client acquisition.
  • Strong Communication Skills: Excellent verbal and written communication skills.
  • Analytical Skills: Strong analytical skills to interpret data and translate it into actionable insights.
  • Leadership and Influence: Ability to lead, inspire, and influence a diverse stakeholder internally and externally, collaborating effectively across functions and diverse teams.
About NielsenIQ

NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.

We are committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce.

We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products.

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