Email and Direct Mail Marketing Leader

5 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $140,000
Key Senior Role:

This is an exciting opportunity for a senior professional to lead the development and delivery of enterprise-wide email and direct mail marketing strategies that drive customer engagement, retention, and operational efficiency.

The role involves defining, implementing, and continuously improving lifecycle marketing programs tailored to key audience segments. Every communication must be purposeful, data-driven, and aligned with business objectives.

Key responsibilities include overseeing the planning, creation, and execution of email and direct mail campaigns, newsletters, and automated flows. Collaboration across teams is crucial to translate business requirements into functional solutions and ensure marketing activity supports cross-functional KPIs and meets compliance obligations.

A test-and-learn mindset is critical to success, ensuring journeys are optimized, and every interaction delivers impact. The senior manager will champion direct communication best practices and ensure compliance with industry and regulatory standards.

This role contributes to martech strategy development, stakeholder engagement, process, and governance frameworks across the marketing team.

Requirements:
  • Strong experience in lifecycle or 1:1 marketing, gained in creative, media agency, or marketing environments.
  • Confidence in developing and evolving lifecycle communications strategies, with a deep understanding of how to turn business needs into actionable marketing solutions.
  • Analytical and creative skills, with a proven ability to track performance, manage complex projects, and deliver results in risk-aware settings.
  • Experience with CMS and CRM platforms such as Adobe and Salesforce, along with analytics tools like GA4 or Adobe Omniture.
  • Excellent interpersonal and influencing skills, with the ability to manage a wide range of stakeholders.

nbn Australia is committed to an inclusive, flexible, and supportive workplace where everyone can feel heard, valued, and respected. We believe diverse perspectives are the key to unlocking greater outcomes and encourage applications from people of all ages, nationalities, abilities, and cultures.

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