Digital Transformation Specialist

2 weeks ago

Brisbane, Queensland, Australia beBeeTransformation Full time $60,000 - $90,000

Unlock Digital Growth

We are seeking a highly skilled Digital Transformation Specialist to join our team.

About the Role

This is an exciting opportunity for an experienced digital professional to drive campaigns to success and optimise for performance in a dynamic environment.

  • Drive Campaigns: Develop tailored creative assets for specific campaigns, boosting engagement across email, website, and ad channels.
  • Data-Driven Growth: Collaborate with the Digital Account Management team to provide actionable insights that drive client partnerships.
  • Conversion Strategies: Implement conversion strategies by working closely with technical teams to measure success and drive optimisations.
  • Website Performance: Enhance website performance by spotting opportunities to improve ad yield and revenue potential on high-traffic websites.
  • Campaign Tracking: Maintain accurate campaign tracking in CRM and monitoring systems to ensure consistent reporting.
  • Troubleshooting: Troubleshoot campaign issues like click tag redirection or tracking errors, resolving them swiftly.
  • Client Partnerships: Partner with clients during key seasonal campaigns to ensure success.
  • Auction Management: Oversee monthly auctions for digital campaigns, ensuring all deliverables align with internal benchmarks.
Requirements

To be successful in this role, you will need:

  • Digital Experience: 1-2 Years of experience in the digital space with agencies, publishers, or in-house marketing teams.
  • Analytical Expertise: Proficiency in tools like Google Analytics 4, CM360, or Looker Studio is advantageous.
  • Technical Proficiency: Conversion tracking, pixels, and basic troubleshooting for digital campaigns are essential skills.
  • Communication Skills: Collaborate effectively with teams and clients, bringing a proactive, solutions-focused mindset.
  • Problem-Solving Skills: Juggle multiple projects while maintaining impeccable attention to detail.

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