Business Growth Specialist

2 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000

Job Opportunity

As a 1:1 Marketing Specialist, you will lead the design and execution of personalized marketing communications across various portfolios.

Develop and deliver integrated 1:1 marketing initiatives that drive engagement, conversion, and measurable growth in acquisition, cross-sell, retention, and win-back efforts across all channels. Leveraging data-driven insights, audience segmentation, and performance analysis, champion a culture of continuous improvement - optimizing campaigns and creating best-in-class customer experiences throughout the 1:1 marketing ecosystem.

  • Lead the design of omnichannel 1:1 marketing communication experiences, including journey design and standalone campaign design.
  • Coordinate the delivery of omnichannel 1:1 marketing activities for the portfolios that deliver against the 1:1 Marketing & Communications objectives, stakeholder needs, and divisional goals.
  • Leverage data and insights to identify opportunities and implement continuous improvements to improve in-market campaigns and journeys.
  • Support operational cadence by providing ad hoc strategic insights into nominated forums.

What You'll Need to be Successful

  • A tertiary qualification in Marketing or a related discipline or equivalent industry experience desirable.
  • 5+ years in business-to-consumer disciplines with a strong emphasis on communications strategy, 1:1 marketing / journey design, preferably in a large matrix-structured corporate organization.
  • Proven ability in designing personalized, omni-channel communication journeys, and working with a cross-functional team to implement and continuously optimize the journeys.
  • Exceptional stakeholder relationship management skills.
  • Ability to clearly articulate business challenges and direct outcomes through effective planning.
  • Proven experience in leading and coordinating stakeholder groups in dynamic environments to achieve positive business outcomes.
  • Strong presentation, communication, and written skills, and financial acumen.
  • Highly effective project management skills.
  • Understanding of agile project management tools (Jira and Confluence).
  • Advanced PowerPoint and Excel skills and good application of all other Microsoft Office packages.
  • Experience using design tools, including Figma, Miro or similar.
  • Experience with Marketing automation tools including Salesforce Marketing Cloud.

Our Company Culture

We believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported, and appreciated for who they are and what they bring to our business.

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