Strategic Marketing Professional

2 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $75,000 - $80,000

Job Title: Strategic Marketing Professional

We are seeking a seasoned marketing strategist to conceptualize, execute, and monitor impactful marketing campaigns that elevate brand visibility and drive sales growth. The role emphasizes market research, campaign planning, and customer engagement with a focus on business development across both digital and offline channels.

  • Main Responsibilities:
  • - Develop and implement comprehensive marketing strategies to expand market share and enhance brand positioning.
  • - Analyze and interpret market trends, customer data, and competitor activities to identify growth opportunities.
  • - Create detailed marketing plans and manage promotional activities that align with the company's strategic objectives.
  • - Coordinate and oversee integrated marketing campaigns for online platforms (e.g., eBay, YouTube) and physical retail stores.
  • - Design strategies to increase customer engagement through targeted content tailored to different channels.
  • - Collaborate with cross-functional teams to ensure consistent messaging across all touchpoints.
  • - Develop pricing and sales strategies based on customer insights and financial goals.
  • - Monitor the performance of marketing campaigns, measuring key metrics and recommending adjustments to improve ROI.
  • - Support the sales team by providing marketing tools and analyzing the impact of campaigns on sales performance.

Required Skills and Qualifications:

  • - Bachelor's degree in Marketing, Business, or a related field.
  • - Demonstrated experience as a Marketing Specialist or in a similar role, with a focus on strategy development and campaign management.
  • - Expertise in market research, customer analysis, and business reporting.
  • - Familiarity with digital marketing platforms (e.g., SEO, SEM, social media) and e-commerce management.
  • - Excellent written and verbal communication skills.
  • - Strong analytical skills and the ability to translate data into actionable strategies.

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