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Drive Business Growth as a Senior Marketing Manager

3 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $180,000 - $200,000
Senior Marketing Leader Opportunity

This is a senior leadership role within the marketing and digital domain, responsible for driving demand generation and commercial growth through brand-led full-funnel marketing.


Key Responsibilities
  • Campaign Strategy & Execution: Develop and execute end-to-end integrated marketing campaigns across ATL, digital, and performance channels. Collaborate with internal and external stakeholders to ensure marketing activities deliver measurable commercial outcomes and are aligned with business priorities.
  • Digital & Performance Marketing: Drive digital demand generation to support the launch and growth of the digital sales channel. Oversee paid media and collaborate on performance programs ensuring data-driven optimisation and ROI.
  • Commercial & Data-Driven Decision Making: Oversee campaign performance reporting from channel attribution through to pipeline and P&L impact. Provide insights to optimise channel mix, marketing efficiency, and ROI.
  • Brand & Funnel Marketing: Champion the role of brand in fueling performance, ensuring campaigns build long-term equity while driving short-term results. Lead thought leadership and content-led marketing strategies to strengthen positioning in the market.
  • Leadership & Collaboration: Contribute to the senior leadership of the Marketing and Digital function providing input beyond your immediate remit. Mentor and lift the team's commercial acumen, digital capability, and performance focus.