Marketing Content Strategist

4 days ago

Brisbane, Queensland, Australia Minor Hotels Full time
Marketing Content Specialist Job Description

We are seeking a skilled Marketing Content Specialist to spearhead our content strategy, creation, and distribution efforts to enhance brand awareness, engagement, and lead generation. As a key member of our marketing team, this role will be crucial in developing high-quality, compelling content that aligns with our brand voice and marketing objectives.

Key Responsibilities:

  • Develop and Implement Content Strategy: Create a comprehensive content marketing strategy aligned with business objectives, encompassing the annual marketing campaign calendar, social media storytelling, website development, brand initiatives, and property-specific requests.
  • Produce High-Quality Content: Produce engaging content across various formats, including imagery, photography, campaign design, social media, video content, and infographics.
  • Customize Content Strategies: Identify target audiences and customize content strategies to effectively address their needs and preferences.
  • Collaborate with Marketing Team: Collaborate with the marketing team to ensure alignment of content initiatives with broader marketing campaigns and projects.
  • Manage Content Calendar: Manage the content calendar to ensure a consistent flow of content that supports marketing and business objectives.
  • Establish Workflows: Establish workflows and processes for content creation, review, and approval to ensure timely delivery.
  • Maintain Quality and Consistency: Ensure all content maintains consistency in style, quality, and tone of voice while being optimized for SEO and user experience.
  • Coordinate On-Property Shoots: Coordinate and manage on-property shoots to capture relevant content.

Requirements:

  • Content Marketing Experience: Minimum of 4 years of experience in content marketing, with a demonstrated history of creating and distributing successful content across various platforms.
  • SEO and Social Media Knowledge: Strong understanding of SEO, social media dynamics, and effective content distribution strategies to maximize reach and engagement.
  • Content Management Systems: Proficient in utilizing content management systems (CMS) and marketing automation tools to streamline content workflows.
  • Analytical Mindset: Analytical mindset with the capability to interpret data, draw insights, and make informed, data-driven decisions to enhance content effectiveness.
  • Project Management Skills: Excellent project management and organizational skills, with the ability to oversee multiple projects simultaneously while maintaining high standards of quality.
  • Communication Skills: Outstanding verbal and written communication skills, combined with a strong work ethic and the ability to work independently and proactively.
  • Design Skills: Proficiency in design platforms such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or Figma, enabling the creation of visually compelling content.

Additional Information:

We offer a competitive salary, discounts on accommodation, access to paid parental leave benefits, and a range of other rewards and benefits to support your career growth and well-being.

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