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Digital Transformation Content Leader

2 weeks ago

Sydney, New South Wales, Australia beBeeDigital Full time
Senior Digital Content Manager Role Overview

This senior-level position plays a pivotal role in shaping the digital content landscape of a leading Insurance business. As Senior Digital Content Manager, you will be responsible for leading and mentoring a high-performing team to create engaging, seamless, and intuitive experiences across various digital platforms.

About the Job Description

The successful candidate will be empowered to challenge the status quo, lead with empathy, and drive meaningful change for our customers and communities. Key responsibilities include:

  1. Developing and executing comprehensive content strategies that guide the creation of high-impact digital content, including microcopy, UI copy, SEO optimised pages, and omnichannel journeys.
  2. Reviewing and elevating content for quality, consistency, accessibility, and alignment with brand tone and experience vision.
  3. Managing content lifecycles, creation, maintenance, optimisation, across websites and mobile apps.
  4. Analysing performance data to optimise content and support business and customer goals.
  5. Inspiring, coaching, and guiding a team of digital content professionals.
  6. Fostering a culture of collaboration, learning, and continuous improvement with a strong emphasis on UX writing, content design, accessibility, and plain English.
Required Skills and Qualifications

To be successful in this role, candidates must possess:

  • 7–10 years' experience in digital content, UX writing, or content design roles across complex digital products and environments.
  • Experience in regulated industries (e.g., financial services, insurance, health).
  • Strong writing/editing/proofing skills with a deep understanding of content strategy, content architecture, and digital user experience.
  • Proficient in using CMS platforms (e.g. Adobe Experience Manager), Figma, Jira, Confluence, and analytics tools.
  • Proven ability to manage teams, lead through influence, and build strong cross-functional relationships.
  • Experience working in agile and traditional project environments, juggling multiple projects and stakeholder needs with confidence.
  • A natural coach and mentor who's passionate about building capability and delivering high-impact work.
  • A genuine interest in wellness, user-centred design, and purposeful digital experiences.
Benefits and Culture

Candidates can expect a unique opportunity to make a meaningful impact across customer journeys, delivering clarity, empathy, and excellence at every touchpoint. The company is committed to making complex systems simpler, digital journeys smarter, and experiences more human. You'll enjoy great flexibility, career development opportunities, and a fantastic culture.

Others

This role is pivotal to the experience transformation, with a dual focus on driving digital content strategy and leading a small, high-performing team of content designers and specialists.