Strategic Digital Content Leader

5 days ago

Sydney, New South Wales, Australia beBeeDigital Full time $140,000 - $160,000
Job Description:

This pivotal role plays a crucial part in experience transformation, with a dual focus on driving digital content strategy and leading a high-performing team of content designers.

You'll be empowered to challenge the status quo, lead with empathy, and create meaningful change for our members and customers. This unique opportunity allows you to make a significant impact across customer journeys, delivering clarity, empathy, and excellence at every touchpoint.

  • Develop and execute content strategies that guide the creation of high-impact digital content, including microcopy, UI copy, SEO optimised pages, and omnichannel journeys.
  • Review and elevate team content for quality, consistency, accessibility, and alignment with brand tone and experience vision.
  • Manage content lifecycles, creation, maintenance, optimisation, across websites and mobile apps.
  • Analyse performance data to optimise content and support business and customer goals.
  • Inspire, coach, and guide a team of digital content professionals.
  • Foster a culture of collaboration, learning, and continuous improvement with a strong emphasis on UX writing, content design, accessibility, and plain English.
  • Prioritise and manage multiple content initiatives across regulatory, product, and optimisation projects.
  • Partner with stakeholders across brand, product, marketing, and IT to deliver unified and relevant digital content experiences.
Key Responsibilities:
  1. Content Strategy Development
  2. Team Leadership and Collaboration
  3. Content Management and Optimisation
  4. Performance Analysis and Reporting
  5. Culture Building and Continuous Improvement
  6. Stakeholder Partnerships

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