Marketing and Digital Partner Specialist
3 weeks ago
About the Role
Yarra City Council is looking for a skilled Marketing and Digital Partner to oversee the development and implementation of marketing strategies and campaigns that enhance our digital footprint and grow new audiences.
This role requires a blend of analytical skills, creativity, and awareness of market trends to drive innovation and best practice.
The ideal candidate will have a strong background in marketing and digital communications, with experience in developing and executing cross-platform marketing and communications campaigns.
Key Responsibilities
- Develop and implement dynamic, creative, and innovative cross-platform communications and marketing content solutions and campaigns.
- Be accountable for all content marketing initiatives, including video, animation, email, and written content, to drive awareness, traffic, engagement, education, and sentiment.
- Foster compelling storytelling to create dynamic, engaging, accessible, and authentic content across different channels, including social media, email, website, and print, as well as brand and audience-aligned advertising content.
- Drive all social media channels and have oversight of the day-to-day management of key accounts, including providing support and leadership to content contributors.
What We Offer
Yarra City Council is a progressive organization that prides itself on staff development and making a positive difference in people's lives.
We offer a supportive and friendly team environment, hybrid/flexible working arrangements, and an emphasis on work/life balance.
We are looking for a strategic thinker who can drive and implement new approaches to advance our reputation and ability to connect with our diverse community through cross-platform marketing and communications campaigns and content.
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