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Brand Marketing Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $80,000 - $120,000
Marketing Campaigns Manager

We seek a seasoned Marketing Campaigns Manager to spearhead integrated marketing initiatives that drive awareness, engagement, and growth.

The Opportunity
  • Develop and execute holistic marketing strategies across digital, social, email, events, and partnership channels.
  • Manage the end-to-end campaign lifecycle, from concept development through to performance analysis.
  • Ensure all touchpoints align with our brand identity.
Key Responsibilities
  • Create go-to-market marketing plans for brand campaigns across multiple channels.
  • Craft compelling brand narratives and product stories that differentiate us in the marketplace.
  • Lead the design function as Brand Lead, overseeing strategic and creative direction.
Requirements
  • Proven experience in B2B/B2C marketing, owning full-channel campaigns with measurable success.
  • Strong understanding of visual design, creative production, and brand systems.
  • Experience managing or collaborating with creative teams, freelancers, or agencies.