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Digital Marketing Strategist

2 months ago

South Yarra, Victoria, Australia Schnitz Full time
About Schnitz

Schnitz is a leading Australian food business that has been serving up golden-crumbed, pan-fried schnitzels since 2007. We're a proud family-owned business that has grown into a nationwide franchise, but our passion and care for crafting each schnitzel remains the same.

The Role

We're seeking a highly skilled Digital Marketing Manager to lead our digital marketing efforts and drive brand awareness, traffic, and customer engagement. As a key member of our team, you'll develop and execute digital strategies across various channels, including SEO/SEM, email, social media, and display advertising.

Key Responsibilities
  • Develop initiatives to drive a seamless experience across our website, app, delivery partners, and stores.
  • Lead and manage a team of digital marketing professionals, both internal and external.
  • Develop and execute performance marketing strategies across various digital channels, including PPC, SEO, display advertising, paid social advertising, and managing agency relationships.
  • Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
  • Identify new opportunities, including programmatic advertising, affiliate marketing, and partnerships.
  • Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization.
  • Manage and optimize budgets for performance marketing campaigns to maximize ROI and achieve business objectives.
  • Conduct A/B testing to improve campaign performance and identify effective marketing tactics.
Requirements
  • 5+ years of hands-on experience with SEM, paid advertising (Google Ads, Meta Ads).
  • Campaign analytical skills across Google Analytics.
  • Competition analysis and campaign troubleshooting abilities.
  • A working knowledge of PPC strategies.
  • Prior experience managing client relationships and accounts.
  • Ability to thrive in a fast-paced environment.
  • Experience building and executing complex journeys across multiple channels and varying levels of personalization.
  • Ability to identify critical customer episodes and journeys and define target state customer communications to eliminate pain points.
  • Solid training and hands-on experience with market-leading martech platforms.
About the Team

At Schnitz, we're a true team that feels like family. We're a proud Australian success story, and we're looking for talented people who'll help write the next chapter with us. Our people say three things stand out: a true team that feels like family, real skills that set you up, and a great product and a story that counts.

We're committed to fostering an inclusive and respectful workplace environment. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our organisation stronger. We encourage applications from Aboriginal and Torres Strait Islander people and other people of colour, people from culturally diverse backgrounds, LGBTQIA+ people, and those with a disability.