Digital Marketing Specialist

2 weeks ago

South Yarra, Victoria, Australia King Kong Full time
Unlock Your Potential as a PPC Specialist at King Kong

We're on a mission to revolutionize the digital marketing landscape, and we need a talented PPC Specialist to join our team

As a PPC Specialist at King Kong, you'll be responsible for managing a portfolio of client pay-per-click campaigns from creation to optimisation. You'll work closely with our team to develop and execute strategies that drive maximum conversions at the lowest acquisition cost possible.

Key Responsibilities:

  • Setup, manage and optimise campaigns using Google Adwords.
  • Scrutinise analytics to identify areas of opportunity and utilise conversion rate optimisation tactics to squeeze as much ROI as humanly possible out of each dollar spent.
  • Create standout Google Tag Lines that promote curiosity and enticement.
  • Write effective direct response ad copy that sells.
  • Manage landing pages and websites to install conversion code and tracking pixels.
  • Communicate effectively with and educate Account Managers who will relay to clients the strategies of your campaigns.
  • Be invested in each client's business as though it were your own.
  • Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimisation.
  • Keep your finger on the pulse to identify opportunities within paid media for the benefit of both King Kong and their clients.

Requirements:

  • 1-2 years experience building and running AdWords campaigns.
  • Experience with Google Analytics.
  • Google AdWords & Analytics certified.
  • Understanding of email marketing systems (MailChimp or similar).
  • Hunger to stay up-to-date in the fast changing environment.
  • Willing to try new strategies.
  • Data-driven and analytical.
  • Capable of managing time effectively to ensure all clients receive a high quality of care.
  • Experience with Photoshop is a PLUS.
  • Experience with Google Tag Manager is a PLUS.

What We Offer:

  • Generous salary - we want Australia's best talent and reward as such.
  • Extensive training and full support - we take training very seriously and will provide you with the industry's very best training, giving you the knowledge and confidence needed for greatness.
  • Amazing growth prospects and upward mobility in our fast-paced agency.
  • INSANE events - You name it and we've probably done it.
  • Company trips away - such as glamping, Bali & Thailand.
  • Two days work from home - because sometimes you just want to wear your comfy pants and slippers.
  • Jawdropping headquarters in South Yarra (just off Chapel St.) is close to cafes and public transport.

We're a world-class herd of digital strategists, direct response marketers, designers, growth hackers and developers, banded together to help you reach your growth goals. If you're passionate about digital marketing and want to be part of a dynamic team that's changing the game, apply now

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