
Digital Business Growth Specialist
2 weeks ago
Job Overview
The Digital Account Manager is responsible for driving digital sell-out, improving brand presentation, and enhancing the consumer experience through data analysis, content execution, and performance tracking.
This role supports a key account team in growing business with a major e-commerce partner. The ideal candidate will act as a digital specialist, supporting the rollout of initiatives, providing insights, and ensuring products are consistently visible and optimized on the platform.
Key Responsibilities:
- Monitor and report on digital KPIs (CTR, PDP views, CVR, ATC, ROAS) to identify risks and opportunities.
- Support the rollout of global and regional initiatives, ensuring execution is adapted to partner requirements.
- Ensure product content is accurate, consistent, and optimized across all digital touchpoints.
- Partner with internal teams to deliver seasonal activations.
- Prepare reporting packs, dashboards, and insights using tools like Power BI and Similarweb.
- Contribute to performance reviews and seasonal sell-in processes by providing data-driven insights.
- Collaborate with external contacts on day-to-day operations and executional follow-ups.
Required Skills and Qualifications:
- Solid understanding of digital KPIs and how to use them to improve performance.
- Strong analytical and reporting skills; comfortable working with Business Intelligence tools and Excel.
- Experience in e-commerce, marketplace operations, or account management.
- Clear communicator, able to summarize insights and support recommendations.
- Organized, proactive, and detail-oriented.
- Customer and consumer focused, with ability to spot execution gaps and suggest improvements.
Minimum Qualifications:
- Bachelor's degree in Business, Marketing, or related field.
- 4–5 years' experience in Sales, e-commerce, or Digital roles.
- Experience supporting account growth through analysis and execution.
- Exposure to e-commerce or wholesale account environments.
- Familiarity with digital commerce platforms and performance reporting tools.
Adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
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