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Head of Customer Retention
2 months ago
We are seeking a highly skilled and experienced professional to lead our loyalty program across Kmart and Target. As the Head of Loyalty, you will be responsible for developing and executing a unified loyalty strategy that engages our customers, maximizes value, and boosts lifetime customer loyalty.
Key Responsibilities- Drive loyalty engagement for Kmart and Target by increasing sales from loyalty customers, boosting OnePass active members, and improving customer engagement.
- Collaborate with Flybuys, OnePass, and other partners to leverage shared data for targeted, incentivised promotions, supporting both proactive and reactive marketing campaigns.
- Develop loyalty programs to support customer lifecycle efforts, working closely with the 1:1 marketing team.
- Utilise data insights to inform customer communication strategies, focusing on retention and attraction.
- Lead a lean team, collaborate with cross-functional teams, and engage senior stakeholders to co-create effective loyalty experiences.
- A dynamic and inclusive work environment that values diversity and promotes career growth.
- A competitive salary and benefits package, including flexible working options and a team member discount card.
- The opportunity to work with a leading retail brand and contribute to the development of a unified loyalty strategy.
- A collaborative and supportive team environment that encourages innovation and creativity.
Kmart and Target are two of the most iconic and loved brands in Australia and New Zealand. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that everyone should have the opportunity to be their best, and we encourage applications from all candidates.
