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Director of Business Growth
1 week ago
**The Trade Desk, Inc. Overview**
The Trade Desk, Inc. is a leader in the digital advertising industry, specialising in programmatic media buying and data-driven decision making.
We are seeking a highly skilled Business Development Associate Director to join our team and drive business growth through strategic partnerships with independent advertising agencies.
- Main Responsibilities:
- Acquire, build, and cultivate relationships with senior leaders at independent advertising agencies.
- Work collaboratively with cross-functional teams to cultivate and grow accounts.
- Communicate the value of The Trade Desk's media buying platform by presenting our core value proposition and tailoring content to suit each audience.
- Establish strategic frameworks to encourage testing of innovative product releases based on client needs.
- Lead responses to RFPs or new agency opportunities, including qualification and win strategy.
- Prospect and negotiate net new MSAs (partnership contracts) and JBP's (Joint Business Plans) with agency partners.
- Coordinate with global counterparts to discover learnings and avoid pitfalls encountered on similar pieces of business.
- Work closely with product, marketing, and revenue teams to optimise efforts relating to company-wide goals.
- Identify and close strategic up-selling opportunities by understanding core client business needs and translating the value TTD offers.
- Develop the company's unique selling propositions and differentiators using market and competitor knowledge.
- Accurately manage and communicate monthly forecasts and pipeline.
Requirements:
- 8-10+ years of experience in digital advertising sales, managing senior relationships, ideally within a programmatic environment.
- Experience with creating annual business plans and conducting business reviews.
- Experience at an online publisher, ad network, ad exchange, ad server, SEM platform, DSP, DMP, or other online advertising company.
- An excellent collaborator who can work with individuals in varying teams with differing priorities and coordinate everyone to a singular beneficial goal.
- Programmatic platform sales experience highly preferred.
- Strong communication skills with the ability to speak with C-level clients.
- Ability to deconstruct complex topics and translate them to audiences in a way that's digestible.
- Existing relationships with decision-makers at advertising agencies.
- Strong quantitative skills and negotiation ability.
- A passion and curiosity to the programmatic space and a desire to constantly build on industry knowledge.
- A consistent strive for excellence.
- High EQ, with a good sense of humour.
- Proven track record of exceeding revenue expectations.