Global Performance Marketing Leader

4 days ago

Sydney, New South Wales, Australia Mediabrands Full time
About the Role

We are seeking an experienced Global Performance Marketing Leader to join our team at Mediabrands.

Job Description

The successful candidate will be responsible for leading our performance media teams, managing large client digital spends across Social, Search, and Programmatic platforms. A key focus will be on Paid Social strategy and team output, ensuring quality implementation, providing strategic direction, and maintaining financial health of all performance accounts.

This role requires strong people leadership skills, good client management approach, and ability to navigate complex stakeholder groups. The ideal candidate will have a proven track record in performance media, with the ability to positively influence stakeholders and manage both internal and external stakeholders effectively.

Key Responsibilities
  • Lead the social strategy (owned, earned, paid) across a banking client and work closely with organic social agency.
  • Work closely with the social team & ensure quality output is delivered in a timely manner.
  • Create & distribute a clear team roles & responsibilities list to ensure the team & client have clarity in who is providing and supporting what.
  • Position yourself & the team as social experts to the banking client.
  • Demonstrate social thought leadership to drive the account forward or to stimulate conversation and grow the knowledge base.
  • Work closely with the creative agency to ensure social content is fit for purpose, engaging & aligns with the wider media strategy.
  • Work with the digital manager to lead the T&L framework, making sure all Test & Learns support the social and media strategy.
  • Work with the team and Digital Director to drive proactive recommendations in line with our digital approach & the client's targets.
  • Work closely with key partners like Meta, LinkedIn & TT to provide maximum value to the client e.g., alphas, limited betas etc.
  • Work with the Planning team to ensure the social strategy aligns with the media strategy.
  • Lead bottoms up forecasting and planning with support of the Social Manager.
  • Engage with senior client stakeholders at and the main point of contact for Paid Social.
  • Stay up to date with changes across key social platforms such as Meta, TT, LinkedIn, Pinterest and Reddit. Identify and present opportunities that align with Banking's business goals and the media strategy.
About You
  • Proven experience leading performance media teams.
  • Capability to manage a large client's digital spend across Social, Search and Programmatic. (Paid social is the main requirement we're looking for in your skillset).
  • Inspiring people leadership skills.
  • Good client management approach and ability to navigate complex stakeholder groups.
  • A 'lean-in' attitude and the ability to positively influence stakeholders.
  • Great communication skills with the ability to manage both internal and external stakeholders.
About Us

KINESSO is a technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation.

We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries.

We value unique backgrounds and experiences to encourage and celebrate diversity. First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and people who are culturally and linguistically diverse are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live.

Estimated Salary: $120,000 - $180,000 per year

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