Digital Strategy Director
2 weeks ago
TBWA Melbourne is seeking a talented and innovative Strategy Director to lead our Innovation & Experience practice.
This is a pivotal role that will shape the future of our agency and our clients' brands.
We're looking for a strategic thinker who can translate complex tech and cultural trends and digital behaviours into actionable insights and groundbreaking creative solutions.THE TASK AT HANDKey ResponsibilitiesDigital Expertise: Possess a deep understanding of the digital and AI landscape, including emerging technologies, social media, and digital platforms.Connections Planning Expertise: Develop comms plans, ecosystems, briefs and message matrices for creative teams grounded in an understanding of media channels and behaviours.Strategic Leadership: Lead the development and execution of innovative brand, campaign and comms strategies that drive business growth and cultural impact.
Implement and measure your strategies against a measurement framework and client objectives.Creative Partnership: Build strong relationships with creative teams, be their trusted advisor and partner.Cultural Insights: Stay ahead of cultural trends and consumer behaviours, identifying opportunities to create culturally relevant and impactful campaigns, especially in the social sphere.Client Partnerships: Build strong relationships with clients, acting as a trusted advisor and thought partner.Team Leadership: Mentor and inspire a team of talented strategists, fostering a culture of innovation and excellence.Thought Leadership: Contribute to industry discussions and publications, positioning TBWA as a leader in innovation and experience.WHAT YOU'LL BRING TO TBWADigital Proficiency: Deep understanding of AI and digital marketing channels, including social media, content marketing, and digital advertising.Strategic Thinking: Proven ability to develop interesting, unexpected yet actionable strategies.Cultural Fluency: Keen awareness of current cultural trends and their impact on consumer behaviour.Creative Collaboration: Strong ability to collaborate with creative teams to develop innovative and impactful campaigns.Presentation Skills: Excellent communication and presentation skills to articulate complex ideas to diverse audiences.Problem-Solving: A creative and analytical approach to problem-solving.Client Management: Strong relationship-building and client management skills.You:Highly brand literate with 7+ years' experience in strategy role, within Digital Agency.Culturally curious with an informed worldview and passion for uncovering what influences consumer's behaviours and values.Immersed in tech culture and innovations.Ability to design, implement and measure your strategies against a measurement framework and client objectives.Strong communication skills when presenting findings to colleagues, management, other departments, and clients.Experience managing multiple clients on projects while collaborating with multiple partners.A high standard of presenting and exceptional attention to detail with strong grammar and writing skills.Ability to distil information into compelling and insightful visual and verbal briefs, pushing the output of our agency forward.
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