Performance Marketing Leader

6 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $80,000 - $150,000

We're looking for a seasoned leader to drive our Performance Marketing strategy. As Interim Director of Performance Marketing, you'll be responsible for developing and executing a comprehensive plan to grow our ecommerce business.

About the Role

This is a 6-month fixed term contract, and we're open to impact-driven leaders based anywhere in Australia. You'll be working closely with our Head of Ecommerce, Country General Managers across Australia, UK and US, Commercial Strategy & Insights teams, Brand & Creative, Product Teams, and other stakeholders to drive ambitious Revenue Growth Goals.

Key Responsibilities
  • Owning weekly performance analysis for new customer acquisition globally, communicating key findings effectively across the organization and partnering with cross-functional and local teams to understand priorities and set the right metrics that balance global and local revenue growth goals.
  • Diving into the performance marketing data with our channel owners to understand current metrics and opportunities.
  • Delivering the Ecommerce Roadmap for performance marketing towards the end of 2025.
  • Ensuring the on-time launch and successful cross-channel execution of priority initiatives, both locally and globally.
About You

You are a craft-centric leader with a deep understanding of performance marketing channels, industry trends, and data/analytics foundations. You'll be comfortable with advanced PerMar platforms across Paid Search, Paid Social, Programmatic, etc.

Requirements
  • A proven track record of implementing scalable best-practices to optimise the marketing funnel and yield actionable insights on performance marketing channel activity to drive ecommerce roadmaps, product goals, and complement regional marketing plans.
  • Deep channel expertise; for example, strong SEM or Paid Social knowledge, with a strong point of view on maximising impact from effort through attribution modelling, A/B testing & Conversion Rate Optimisation (CRO).
  • Your marketing analytics expertise allows you to identify key performance metrics and indicators for success across all paid and owned channels, continuously building on our rigour across Paid Search, Paid Social, Email, Influencer Channels, and beyond.
Benefits

We offer competitive salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper. Our engagement surveys tell us that our team is really proud (95%) to work for Who Gives A Crap, and we couldn't be more proud of that.

Inclusion & Representation

We'd love to know a little more about who applies to Who Gives A Crap. By sharing how you identify, we can improve our diversity, equity and inclusion efforts.

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