Digital Marketing Content Specialist

2 weeks ago

Tamworth, New South Wales, Australia beBeeDigitalMarketing Full time $90,000 - $110,000

Job Description:

The successful candidate will play a key role in managing the company's digital marketing content across social media platforms, email campaigns, and other digital marketing activities. The job involves creating engaging content, tracking performance, and coordinating with other departments to ensure alignment with business objectives.

Main Duties:

  • Design and create digital content for social media
  • Manage and implement marketing photography library
  • Create artwork using Adobe Suite
  • Plan and create Instagram Reels and TikTok videos
  • Assist in creating and developing digital marketing plans and define campaign schedules in line with product launches
  • Maintain and develop multiple social media channels for both lead-generation and branding purposes
  • Research and come up with topic ideas, along with coordinating and booking slots for YouTube channel
  • Assist with all digital marketing budgets, track campaign results, and suggest improvements for future campaigns
  • Planning and running competitions across social channels
  • Event implementation from a digital POV
  • Supporting with PPC campaigns
  • Creating and implementing PPC Campaigns
  • Monitoring and analyzing campaign performance with support from Senior Digital Marketing Executive
  • Making reasonable adjustments to campaigns where necessary
  • Support Senior Digital Marketing Executive with the execution of influencer program
  • Assist with protecting the brand reputation through social monitoring
  • Email Campaigns
    • Creation of E-shots for 3rd party bookings
    • Liaising with 3rd party suppliers to book and supply content
    • Design content, imagery, and email structure
    • Monitoring analytics of email performance with feedback on future developments
  • Website Support
    • Website content monitoring, liaising with design team and SEO analyst where necessary
    • Uploading of supporting marketing material to company portals
    • Support with the creation and research of 3rd party website advertising
  • Cross-Departmental Collaboration
    • Collaborate with Offline Marketing/Communications team to research, develop, and implement marketing campaigns
    • Implementing digital outreach campaigns across email and social media platforms
    • Align digital activity with event or press activity
  • Additional Marketing Activities
    • Follow-up deliverables for any agreed partnerships or competitions
    • Assist with research opportunities to support digital activity including but not limited to competitor analysis
    • Tracking and updating tasks with project management system

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