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Chief Brand Officer

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $160,000 - $200,000
Marketing Director Job Description

We are seeking a highly skilled Marketing Director to join our team. As a key member of the organisation, you will be responsible for developing and executing comprehensive marketing strategies across all channels and segments.

Key Responsibilities:

  • Leadership: Lead the marketing organisation, building on your expertise to drive growth and success.
  • Conversion Optimisation: Own and continuously improve the user journey from initial engagement to conversion, ensuring seamless transitions throughout.
  • Growth Strategy: Develop and execute a comprehensive growth strategy incorporating performance marketing, content marketing, SEO, social media, and email campaigns to drive business expansion.
  • Product-Led Growth: Collaborate with the Product team to identify and implement growth opportunities within the product experience, enhancing customer satisfaction and retention.
  • Brand Development: Establish and maintain Lyrebird's brand identity and positioning, cultivating trust among medical professionals.
  • Community Building: Foster a strong community of medical professionals advocating for Lyrebird, driving organic growth and user acquisition.
  • Partnerships: Identify and develop strategic partnerships accelerating user acquisition and retention.
  • Analytics & Testing: Implement a robust testing framework to optimise conversion rates at every stage of the funnel.
  • User Experience: Collaborate with Product and Design teams to streamline the user journey, reducing friction and enhancing the onboarding experience.
  • Market Expansion: Develop strategies for entering new markets (Asia, UK, Middle East) and adapting our approach for different medical specialties.
  • SEO Strategy: Build and execute an SEO strategy increasing organic traffic and brand visibility.
  • Marketing Automation: Design and implement marketing automation systems nurturing leads who don't receive direct sales contact.