Paid Media Strategist

5 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000
Job Summary

We are seeking an experienced Paid Media Specialist to join our team and drive high-impact, multi-channel campaigns that fuel player growth across PC, Console, Mobile, and VR.

This is a dynamic role where you will plan, execute, and optimize digital media strategies while testing new advertising channels to stay ahead of the game.

Key Responsibilities:
  • Develop and Execute Multi-Channel Campaigns: Create and implement paid media strategies across digital and social platforms, including Meta, TikTok, YouTube, and emerging channels.
  • Global Budget Management: Plan and manage global media budgets to ensure optimal allocation across regions and platforms.
  • Campaign Alignment: Collaborate with brand, product marketing, and creative teams to align campaign strategies and ensure best practices.
  • Performance Optimization: Monitor and analyze key performance metrics (ROAS, CPI, CTR, LTV) to optimize targeting, bidding, and creative execution.
  • A/B Testing: Conduct A/B testing on creatives, audience segments, and bidding strategies to improve campaign efficiency.
  • Identify Emerging Opportunities: Identify and explore new advertising channels, programmatic opportunities, and audience expansion strategies.
  • Partner Management: Manage agency and partner relationships to enhance campaign performance and explore ATL opportunities.
  • Reporting and Analytics: Work with analytics teams to develop reporting solutions and track campaign effectiveness.
Requirements:
  • Experience: 3-4+ years in paid media buying, performance marketing, or user acquisition.
  • Skills: Strong analytical skills, experience with Facebook Ads Manager, Google Ads, TikTok Ads, YouTube Ads, Reddit Ads, and similar platforms.
  • Expertise: Proficiency in budget management, audience segmentation, and A/B testing.
  • Knowledge: Understanding of gaming audiences, player behaviors, and platform-specific marketing strategies.
Bonus Points:
  • Emerging Platforms: Experience with new and emerging ad platforms (e.g., Discord ads, Snapchat).
  • Business Intelligence Tools: Knowledge of Google Analytics, Looker, Data Studio, or other business intelligence tools.
  • Programmatic Advertising: Familiarity with programmatic advertising or alternative UA strategies.
  • Basic Creative Production: Basic knowledge of creative production processes for paid social content.
  • Game Industry Experience: Experience working on media campaigns for games and entertainment brands.
What We Offer:
  • Playdays: Additional 5 paid days off per year to do something you love.
  • Workplace Amenities: Incredible studios based in gorgeous Port Melbourne, right next to the city and many public transport options.
  • Employee Benefits: Industry-leading Parental Leave benefits, Relocation Assistance, Employee Assistance Program, Mentoring opportunities, Half-price state-of-the-art Gym access, Social events.

  • Paid Media Specialist

    3 days ago

    Melbourne, Victoria, Australia Dna Talent Full time

    **Paid Media Specialist**:**About the company**:The client is one of the best creative design agencies in Australia They turn ideas into innovation and break the barriers with creative communications that connect. Uses creativity, imagination and measurement in solving creative problems. The company is made up of a tight-knit team of strategists, creatives,...

  • Paid Media Campaign Lead

    2 weeks ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $100,000 - $120,000

    Senior Paid Media Manager Job DescriptionOur team is seeking an experienced Senior Paid Media Manager to lead the delivery of paid media campaigns, drive client relationships, and utilize data to build strategic forecasts. This role offers a unique opportunity to collaborate with a talented team of strategists, creatives, analysts, and developers to create...

  • Paid Media Marketing Specialist

    7 days ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $80,000 - $140,000

    Job Title:A Paid Media StrategistDescription:We are seeking a Paid Media Strategist to drive high-impact, multi-channel campaigns that fuel player growth across PC, Console, Mobile, and VR.This role involves planning, executing, and optimizing digital media strategies while testing new advertising channels to stay ahead of the game.Key...

  • #1 Paid Social Media Expert

    6 days ago

    Melbourne, Victoria, Australia beBeeStrategist Full time US$88,000 - US$98,000

    Senior Paid Social StrategistThis role focuses on owning all aspects of paid social strategy, delivery, and reporting for client accounts. The Senior Paid Social Strategist will collaborate with the account team to develop scroll-stopping content and creative that performs and elevates brands across digital media platforms.The ideal candidate will be a...

  • Social Media Strategist

    7 days ago

    Melbourne, Victoria, Australia beBeeStrategist Full time $80,000

    Social Media Strategist RoleThe Social Media Strategist drives the development and execution of organic social channels, influencer partnerships, and media engagement to achieve business objectives.Key Responsibilities:Develops an audience-led social strategy for AUSNZ with measurable resultsTranslates global strategies into locally relevant social...

  • Digital Media Strategist

    5 days ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $110,000

    Job DescriptionWe are creating a better, stronger and more resilient financial institution for our customers and employees through a merger. The Digital Media Strategist will play a key role in planning, executing, and optimising digital media activity across brand and product campaigns.The successful candidate will collaborate with internal teams and...

  • Digital Media Strategist

    1 week ago

    Melbourne, Victoria, Australia beBeeStrategist Full time $104,000 - $124,000

    Digital Media Strategist About the Role The ideal candidate will have a strong foundation in media planning, buying, and optimization. You will be responsible for developing comprehensive media plans that align with client goals and target audiences. This role requires organization, attention to detail, and a passion for driving results and building...

  • Digital Media Strategist

    2 weeks ago

    Melbourne, Victoria, Australia beBeeStrategist Full time $90,000 - $120,000

    About the Role:We are seeking a skilled Digital Media Strategist to drive and manage our social media channels.Reporting to the Head of Digital, you'll oversee content curation, paid advertising campaigns, social trends, and analytics to fine-tune strategy.Key Responsibilities:Develop robust digital media strategies across platforms to drive engagement,...

  • Digital Media Strategist

    1 week ago

    Melbourne, Victoria, Australia beBeeDigital Full time $120,000 - $180,000

    Job DescriptionAchieve exceptional results as a Digital Media Strategist, overseeing high-performing teams and fostering collaboration between media, creative, and data departments.Promote growth opportunities and drive innovation across campaigns and internal processes.Bolster talent development, technical expertise, and creative confidence within the...

  • Paid Media Strategist

    2 days ago

    Melbourne, Victoria, Australia beBeeSearch Full time $75,000 - $100,000

    Our CompanyPaid Search Specialist Job SummaryKey Responsibilities:Setup, manage and optimise paid search campaigns to drive business results.Analyse data to identify opportunities for growth and implement conversion rate optimisation strategies to maximise ROI.Create compelling ad copy that resonates with target audiences.Develop and maintain high-quality...