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Group Planning Director

2 months ago

Sydney, New South Wales, Australia EssenceMediaCom Full time
About the Role

We are seeking a highly skilled Group Planning Director to join our team at Essence MediaCom. As a key member of our strategy team, you will be responsible for developing and executing innovative media plans that drive business growth for our clients.

As a Group Planning Director, you will work closely with our business leadership team to deliver on client objectives and collaborate with marketplace counterparts to execute your ideas. You will have the opportunity to develop breakthrough strategies across a range of clients, including adidas, Bayer, Dell, Google, Mars, Play Station, The Coca-Cola Company, and Uber.

Key Responsibilities
  • Develop and execute innovative media plans that drive business growth for clients
  • Work closely with business leadership team to deliver on client objectives
  • Collaborate with marketplace counterparts to execute ideas
  • Develop breakthrough strategies across a range of clients
  • Build and optimize reach using planning tools
  • Work with implementation teams to translate strategy into actionable plans
  • Ensure delivery of digital solutions relevant to client business/brand
Requirements
  • Strong base of knowledge across all media channels (paid, owned, and earned)
  • Comfortable working with data and pulling actionable insights
  • Ability to build and optimize reach using planning tools
  • In-depth understanding of the latest research on media effectiveness
  • Experience in audience and signal planning
  • Competency working across planning tools
What We Offer
  • Our 'Strive' flexible working policy
  • Learning and Development Academy
  • WPP Global Employee Discounts
  • Reconnect Program (work in our offices overseas)
  • Industry-leading parental leave
  • Birthday leave
  • Culture initiatives across the year
  • DE&I program