Marketing Activation Manager, Core Brands ANZ

2 weeks ago

Sydney, New South Wales, Australia Ab Electrolux Full time

About the Role

**Key Responsibilities**

The Marketing Activation Manager, Core Brands, ANZ is a critical member of the Marketing team for the Commercial Area Australia & New Zealand (CA ANZ). Reporting to the Consumer Marketing Manager, Core Brands, you will be part of the team responsible for local Consumer Marketing initiatives, focused on the Electrolux, AEG, Westinghouse, Chef, and Kelvinator brands.

Key Accountabilities

  • Develop and execute against the Consumer Marketing elements of the Master Marketing Plan (MMP) for CA ANZ, focused on Electrolux, AEG, Westinghouse, Chef, and Kelvinator brands (core brands).
  • Support the Consumer Marketing Manager to manage the core brand Consumer Marketing budgets for ANZ, focusing funding in areas that best support our business objectives and long-term success.
  • Work alongside the APMEA & CA ANZ Retail Marketing, CA ANZ Trade Operations (TO) and Consumer Direct Interaction (CDI) teams when Consumer Marketing initiatives have retail or ecommerce activation potential - test, learn, measure, and optimise.
  • Drive core brand Consumer Marketing content activation in ANZ, minimising content waste, measuring effectiveness, and feeding back to the planning and production decision makers.
  • Work cross-functionally with local Sales, Product Line, and Controlling to understand the needs of customers and the wider organisation to sharpen marketing plans and maximise impact.
  • Support the A-Brand content briefing process for major campaigns into the BA EA Content team.
  • Directly manage A-Brand content localisation for ANZ, via the BA content team, BA tools, or BA localisation network agency.
  • Lead content briefing for Westinghouse, Chef, and Kelvinator brands into the BA EA Content team and manage local agency partners.
  • Support the Consumer Marketing Manager to drive core brand PR, social and influencer strategy and activation in CA ANZ.

Requirements

  • 2+ year's marketing experience in consumer-driven companies with proven results.
  • Proven experience in having worked on a consumer-driven marketing plan that drives profitable growth, market share, and brand health improvements.

Competencies

  • Passionate – about the consumer and in delivering simply outstanding experiences.
  • Collaborative – you work very well with others to move projects forward in a complex and global environment.
  • Focus – you double-down on the most important topics to ensure impact.
  • Organised - you set the pace and the priorities, and then you bring a methodical approach to meeting your goals.
  • Agile - Both reactive and proactive, you work efficiently and flexibly to deliver results.
  • Dynamic – you have the ability to think in a creative and strategic way, but are adept at delivering operationally to ensure tasks are followed through to completion.
  • Energetic - Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, and be accountable for their work. You'll also have the stamina essential to delivering results in both the short and long term.
  • Negotiator - Excellent communication skills with the ability to influence stakeholders at all levels across by building strong interpersonal relationships.
  • Fast learner – with the ability to adapt quickly in unfamiliar situations.
  • Data driven – with strong analytical skills that form the basis of your decision making.

Why Electrolux?

  • Global Leader in Home Appliances
  • Shape Your Week Initiative
  • CARE Day (additional leave)
  • Annual flu shots onsite + wellbeing sessions & webinars
  • Diversity, Equity & Inclusion Committee
  • Living our Sustainability Commitment
  • Family and Friends Sales & Discounts

As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you

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