Marketing Strategy Expert

2 weeks ago

Melbourne, Victoria, Australia beBeeStrategist Full time $90,000 - $140,000
Marketing Strategist

We are seeking an experienced marketing professional to lead our team's personalized marketing communications strategy. In this role, you will be responsible for designing and executing omnichannel experiences that drive engagement, conversion, and measurable growth across all channels.

The ideal candidate will have 5+ years of experience in business-to-consumer marketing with a strong emphasis on communications strategy and journey design. You will be responsible for developing and delivering integrated marketing initiatives that meet the needs of our diverse customer base.

You will work closely with our marketing team to ensure the delivery of exceptional service and lead the design of omnichannel journeys, including campaign design and execution. You will also leverage data and insights to identify opportunities and implement continuous improvements to improve in-market campaigns and journeys.

Key Responsibilities:

  • Design and execute personalized marketing communications strategies across all channels.
  • Lead the development and delivery of integrated marketing initiatives that meet the needs of our customers.
  • Work closely with the marketing team to ensure the delivery of exceptional service and lead the design of omnichannel journeys.

Requirements:

  • A tertiary qualification in Marketing, Business, or a related discipline or equivalent industry experience.
  • 5+ years of experience in business-to-consumer marketing with a strong emphasis on communications strategy and journey design.
  • Proven ability in designing personalized, omni-channel communication journeys, and working with a cross-functional team to implement and continuously optimize the journeys.
  • Exceptional stakeholder relationship management skills.

What We Offer:

  • A competitive salary and benefits package.
  • The opportunity to work with a diverse and inclusive team.
  • A flexible and informal work environment.
  • Generous discounts on home and car insurance policies and RACV roadside care.

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