Digital Marketing Expert

2 weeks ago


Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $90,000 - $120,000
Job Overview

We are seeking a seasoned digital marketing expert to lead our CRM strategy and drive customer engagement.

As a key member of our team, you will be responsible for developing and implementing digital marketing campaigns that optimise customer lifecycle journeys and enhance personalisation and segmentation strategies.

About the Role
  • Develop and execute CRM strategy, including the management of loyalty programs.
  • Optimise customer flows to improve engagement and manage customer segmentation for personalised communication.
  • Design and implement loyalty strategies to boost customer acquisition and retention.
  • Oversee the calendar for loyalty initiatives, promotions, gifting, and events.
  • Create and launch marketing campaigns across all digital channels, including web, email, social media, and CRM to increase brand awareness, traffic, and revenue.
  • Analyse performance metrics to provide actionable recommendations.
  • Collaborate with cross-functional teams to ensure seamless execution of CRM and digital marketing campaigns.
Your Skills and Qualifications
  • You have a solid understanding of fashion marketing trends to drive innovative solutions.
  • A minimum of 3 years of experience in digital marketing and CRM, with omnichannel retail experience preferred.
  • Familiarity with automation tools and customer segmentation strategies.
  • Strong project management skills to prioritise and manage multiple initiatives simultaneously.
  • You thrive in fast-paced environments and approach challenges with a proactive mindset.
  • Effective communication skills and a collaborative style to build strong relationships with stakeholders.
  • Ability to translate data into actionable marketing strategies.
  • Proficiency in email campaign, customer segmentation, and analytics tools, including customer data and digital marketing platforms.

If this role aligns with your career goals, please submit an updated resume and cover letter highlighting your relevant experience.



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