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Senior Digital Marketing Strategist
3 weeks ago
We are seeking a seasoned Digital Marketing Director to spearhead our marketing efforts and drive business growth.
Key Responsibilities:- Develop and execute comprehensive digital marketing strategies across paid campaigns, SEO, and emerging AI-driven ad formats.
- Scale high-performing campaigns while optimizing CPA, maintaining a strong ROAS, and monitoring MER.
- Collaborate with our in-house marketing team and external agencies to shape strategy, set KPIs, and ensure execution delivers commercial outcomes.
- Ensure our brand is visible not just in search engines but in generative answer engines through structured content, conversational queries, and schema.
- Analyze and report on performance using GA4, Triple Whale, Klaviyo, and server-side tracking.
- Partner with our CRO and web manager to improve landing pages, funnels, and customer journeys.
- Track competitor activity, digital marketing trends, and shifts in AI-driven discovery, recommending proactive steps to maintain market leadership.
- 3+ years of experience in digital marketing, ideally in e-commerce.
- Proven ability to manage and optimize large paid budgets.
- Strong understanding of SEO and some experience with analytics, GEO, and AI search exposure is a plus.
- Confidence working with agencies and translating their work into business growth.
- Commercial mindset with a focus on revenue and profit, not just clicks.
- Collaborative approach and ability to work with brand, CRO, content, and design teams.
